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  • [Korean News] Breaking the Freeze: Why Short Sleeves and Shorts are Dominating Korea’s 2026 Winter Fashion

    Conventional winter fashion stereotypes are shifting rapidly in South Korea, with short-sleeved knits and shorts emerging as defining trends among the youth.

    According to the fashion platform ZigZag, transactions for short-sleeved knits in December 2025 rose by 158% year-on-year. This popularity is driven by the “layering” trend, where these pieces are styled over crisp shirts or under heavy coats to balance warmth and aesthetic appeal.

    Nordic-patterned short-sleeved knits, in particular, have seen a massive 696% growth, becoming a favorite for those seeking a cozy yet trendy winter look.

    This movement extends to bottoms, where sales for wool shorts have skyrocketed by an incredible 1,006%.

    Despite the freezing temperatures, there is high demand for shorter lengths made of high-performance, heat-retaining materials like wool or napped fabric.

    This shift has also fueled a 694% rise in “illusion stockings”—products designed to give a bare-leg appearance while providing significant thermal protection—alongside a 144% increase in over-knee socks.

    Together, these items allow consumers to express their personal style through versatile and creative coordination without sacrificing comfort.

    Industry experts observe that as consumers increasingly prioritize individual taste over traditional weather constraints, items with blurred seasonal boundaries are gaining permanent traction.

    The focus on highly versatile pieces like short-sleeved knits and wool shorts suggests that the practice of unique layering will remain a core element of Korean winter styling.

    As the 2026 season progresses, these “seasonless” items are expected to redefine the commercial landscape of the fashion industry, favoring pieces that offer year-round utility.

  • [Korean News] “K-Pop: Demon Hunters” Makes History with Double Win at 83rd Golden Globes

    At the 83rd Golden Globe Awards held on January 11, 2026, in Beverly Hills, California, the Netflix animation “K-Pop: Demon Hunters” achieved a historic double victory.

    The film secured trophies for Best Animated Feature Film and Best Original Song for its hit track, “Golden.” This milestone marks the first time an animated production centered on K-Pop and Korean culture has been honored at this prestigious ceremony, signaling a significant shift in the global recognition of Korean-themed storytelling.

    The film’s success is backed by unprecedented global performance. The award-winning song “Golden” previously dominated major music markets, reaching number one on both the U.S. Billboard Hot 100 and the UK Official Singles Chart.

    In the Animated Feature category, the film triumphed over formidable competitors such as “Zootopia 2” and “Demon Slayer: Infinity Castle.” Despite bypassing a traditional theatrical release, its record-breaking 300 million views on Netflix and proven artistic merit through prior accolades paved the way for this historic win.

    During the ceremony, vocalist and co-composer Lee Jae took the stage alongside producer Lee Hee-jun to accept the awards.

    Lee Jae moved the audience by sharing a personal journey of struggling for ten years to debut as a K-Pop idol. In a powerful acceptance speech, the artist stated, “Rejection is an opportunity to move in a new direction.

    Please never give up.” This message of resilience has resonated deeply with fans worldwide, further elevating the film’s cultural impact beyond its technical achievements.

  • [Korean News] Netflix Series “When Life Gives You Tangerines” Named Best K-Drama of 2025 by TIME

    TIME magazine has officially selected the Netflix series “When Life Gives You Tangerines” as the top Korean drama of 2025.

    In its featured article, “The 10 Best K-Dramas of 2025,” the publication ranked the series at number one, describing it as “one of the best K-dramas of the year, if not one of the best TV series” overall.

    The magazine particularly praised the production’s ability to transform the ordinariness of daily life into something extraordinary while maintaining its characteristic complexity and texture—a rare achievement in contemporary storytelling that has earned the series significant acclaim from global critics.

    Set against the beautiful backdrop of Jeju Island, the series follows the adventurous lives of Ae-sun (IU) and Gwan-sik (Park Bo-gum) as their story unfolds across the four seasons. The show has gained immense popularity worldwide, thanks to a combination of its tightly-woven screenplay, delicate direction, and stellar performances by the lead actors.

    By capturing the essence of human emotion through the lens of ordinary characters, the series has resonated deeply with a global audience and solidified its place as a standout production in modern television.

  • [Korean News] South Korea Braces for Heaviest Snowfall of the Season Amid Arctic Blast

    As of January 9, 2026, a powerful arctic blast with temperatures reaching -40°C in the upper atmosphere is sweeping across the Korean Peninsula, triggering the heaviest snowfall of the winter season.

    According to the Korea Meteorological Administration, the snow began late Friday night and is expected to expand nationwide throughout Saturday, January 10. Significant accumulation is forecast, with inland areas of Gangwon and Jeolla provinces expecting over 15cm, while the Seoul metropolitan area may see up to 8cm of snow.

    This intense snowfall is caused by the frigid arctic air interacting with the relatively warmer waters of the West Sea, leading to the rapid development of thick snow clouds.

    Travelers should be prepared for heavy snow during the daytime on Saturday, which may be accompanied by thunder, lightning, and strong gusts in some regions. Because the snow is anticipated to accumulate very quickly within a short window, regional variations in depth will be significant, potentially impacting transportation and outdoor activities across the country.

    Once the snow subsides, a severe cold wave is projected to return starting Sunday, January 11.

    While Saturday’s morning temperatures remained relatively mild, they are expected to plummet to between -15°C and -2°C as a continental high-pressure system expands. Interior regions are likely to experience a deep freeze around -10°C, making for a bitterly cold start to the week.

    For those currently traveling in Korea, it is highly recommended to check real-time weather updates and prepare for extreme sub-zero temperatures.

  • [Korean News] Amorepacific’s Primera Debuts New Toning Serum Targeting Blemishes and Skin Radiance

    Primera, a specialized skincare brand under Amorepacific, is introducing its new “PDRN-Nia 10 Toning Glow Serum” and “PDRN-Nia 10 Serum Mega Shot Gel Mask.”

    This innovative line combines ultra-low molecular weight PDRN with a high 10% concentration of Niacinamide. The formula is specifically engineered to address skin blemishes and deliver a “water-glow” effect, providing a significant radiance boost to dull complexions.

    The new serum offers a 24% increase in toning and radiance synergy compared to the application of PDRN alone.

    It features ultra-low molecular PDRN—1,400 times smaller than a pore—ensuring deep absorption and a plumping effect.

    Simultaneously, the 10% Niacinamide works to clear skin traces and refine the overall skin tone. Complementing the serum, the gel mask is formulated by solidifying an entire bottle of serum into a single sheet, offering an intensive treatment for immediate brightening results.

    The “PDRN-Nia 10” line will make its official debut on January 12 through Naver’s “New Product Week.” Following the initial launch, the products will be made available sequentially through Amore Mall, OliveYoung, and other major online and offline retail channels.

  • [Korean News] From Daily to Office Wear: Why the ‘Quarter Zip-up’ is Dominating 2026 Fashion

    Samsung C&T Fashion Group has officially identified the “Quarter Zip-up” as the leading fashion trend for 2026.

    This style, characterized by a zipper extending approximately one-fourth of the way down a knit or sweatshirt, has seen a dramatic rise in consumer interest.

    According to data from the Samsung Fashion Research Institute and Naver Data Lab, search volumes for zip-up products began a sharp upward trajectory in late 2025, solidifying its position as a key fashion focal point.

    The trend’s explosive growth is most evident on the online platform SSF Shop, where searches for “Quarter Zip-up” skyrocketed by 2,950% year-on-year this past December.

    This movement is mirrored globally, with the style gaining significant traction through international luxury brand collections and celebrity short-form content. The item’s primary appeal lies in its exceptional versatility, as it transitions seamlessly from casual daily wear to professional office attire, meeting the needs of modern consumers looking for both comfort and style.

    In response to this demand, Samsung C&T is positioning zip-up items as the center of its 2026 collections across major brands, including 8seconds, Beanpole, and GLXY. A company representative noted that the sustained interest in both domestic and international markets confirms the Quarter Zip-up’s status as a must-have item for differentiated styling.

    As the year progresses, this trend is expected to remain a dominant force in the global fashion landscape.

  • [Korean News] Experience ‘Hip-Suwon’: The Perfect Blend of History and Modern Lifestyle

    In early 2026, a fascinating shift is happening in Korean tourism as international travelers begin to look beyond the bustling streets of Seoul.

    Suwon, Gyeonggi-do, has officially claimed the #1 spot in satisfaction among day-trip destinations near the capital, according to the latest data from the Korea Tourism Organization.

    This surge in popularity is largely driven by the grand opening of Starfield Suwon, where the magnificent “Starfield Library 2.0” has become a viral sensation.

    This month, it stands as one of the most tagged landmarks on Instagram and TikTok, drawing visitors who want to experience the cutting edge of Korean lifestyle and modern architecture.

    However, the true soul of Suwon lies in the striking harmony between its ancient past and vibrant present.

    The massive fortress walls of Suwon Hwaseong, a UNESCO World Heritage site, provide a grand backdrop to the trendy alleys of the Haenggung-dong neighborhood.

    This area has become a hub for the “New-tro” aesthetic, filled with cozy Hanok cafes and creative boutique shops that offer a unique blend of traditional Korean charm and contemporary style.

    It is the perfect place to spend an afternoon exploring hidden corners and discovering the creative energy of local artists.

    As the sun begins to set, Suwon transforms into a completely different world.

    The “Night View Tour” along the fortress walls has become an essential activity in 2026, as the illuminated stones cast a golden glow over the city, creating a truly magical atmosphere that is distinct from the daytime scenery.

    Whether you are a solo traveler or exploring with friends, Suwon is incredibly accessible via subway or ITX trains.

    It remains the ultimate destination for anyone looking to experience both high-end modern shopping and a peaceful journey through history in a single day.

  • [🇺🇸] BTS Announces Full-Group Comeback and World Tour

    The global music scene is buzzing as BTS officially confirms their long-awaited full-group return.

    Scheduled for March 20, BTS will release their fifth studio album, followed by a massive, large-scale world tour. This announcement marks the end of a hiatus lasting approximately three years and nine months—a period that has only served to heighten the anticipation of fans and industry experts alike. Major international media outlets are already dedicating significant coverage to the group’s trajectory, emphasizing the immense cultural weight of this reunion.

    The reaction from the global press has been nothing short of electric.

    Leading outlets such as CBS News, Complex, and the UK’s NME are closely tracking the group’s every move. Billboard captured the sentiment perfectly, describing it as “the moment a giant artist representing K-pop returns after a nearly four-year hiatus,” while

    The Washington Post remarked that BTS is set to “heat up 2026 like ‘Dynamite’.” Variety further added that for fans, this comeback isn’t just about the end of a season, but a long-awaited “spring” that the group’s return signifies for the world of pop music.

    Beyond the charts, the industry sees this as a historic milestone for modern pop history.

    L’Officiel Singapore highlighted the group’s pivotal role in bringing K-pop into the global mainstream, stating that the return of all seven members will be one of the most decisive moments in contemporary music.

    The upcoming album is set to feature 14 tracks that weave together the members’ personal reflections and emotions gathered throughout their journey. It also carries a heartfelt message of gratitude to the fans who have stayed by their side, making this return a deeply emotional experience for the global community.

  • [Korean News] The Glamorous Evolution of Korea’s Traditional Markets

    As of early 2026, South Korea’s traditional markets have moved far beyond their roots as mere grocery stops, emerging instead as the trendiest “complex cultural spaces” for international visitors.

    According to recent social media data analysis, iconic spots like Gwangjang Market and Mangwon Market are consistently ranking as the #1 must-visit destinations for global tourists. This surge in interest is largely driven by the rise of “fusion street food,” which masterfully blends time-honored traditional recipes with a sleek, modern sensibility to create a dining experience like no other.

    The heart of this cultural shift lies in a phenomenon known as “Hip-traditionalism.”

    This trend has captured the curiosity of the global Gen Z audience, who are flocking to markets to try innovative dishes such as Tteokbokki infused with luxurious truffle oil or premium desserts reimagined from traditional Yakgwa.

    By taking classic Korean flavors and adding a creative, contemporary twist, these markets have transformed everyday snacks into a sophisticated cultural statement that resonates with a worldwide audience.

    Beyond the food, the infrastructure of these markets has undergone a significant digital transformation to welcome the world.

    Most major markets have now implemented seamless mobile payment systems and multilingual kiosks in English and Japanese, allowing international travelers to navigate and enjoy local culture with total independence.

    Combined with exciting pop-up stores and collaborations with trendy local brands, a stroll through a Korean market in 2026 has become a truly special “local experience.”

    Even in the middle of winter, these vibrant alleys remain buzzing with energy and the joy of cultural discovery.

  • [Korean News] G-Dragon’s New Lectures and Legendary Comebacks

    Happy first Monday of 2026! To kick off the very first full week of the year, we have some incredible news from the world of K-pop. From academic milestones to long-awaited reunions, here are the hottest updates you should know as we start the week.

    Professor G-DRAGON Heading to USC

    The “King of K-pop” is expanding his reach into the world of academia.

    G-DRAGON is reportedly set to open a regular course at the University of Southern California (USC). As a global cultural visionary, he will be personally lecturing students on international cultural trends. It is inspiring to see a K-pop icon being recognized as a thought leader at such a prestigious global institution!

    The Return of Wanna One

    Wannables, get ready! The legendary group Wanna One is officially planning a reunion.

    They are scheduled to star in a new reality program airing in the first half of 2026. After years of waiting, seeing the members back together is sure to be the perfect gift for fans worldwide this year.

    Stray Kids: A Traditional Time-Slip

    The global superstars Stray Kids are preparing something special for the upcoming Lunar New Year.

    They will appear in a variety show titled Seolbim, featuring a “time-slip” concept that blends modern style with the traditional elegance of the Joseon Dynasty. It’s going to be a unique chance to see a different side of their versatility!