Vegan-Certified POINT Mascara Remover Sells 50,000 Units Nationwide

The cleansing brand POINT’s “Deep Clean Quick Mascara Remover” became a hit at Daiso, selling out all 50,000 units both online and offline.

Launched in June, the product quickly gained attention on social media for offering “performance comparable to high-end brands” at a “reasonable price.” Within three weeks, Daiso Mall sold out, and by early September, the entire supply was gone.

With its smudge-free gel texture and comb-type applicator, it effectively removes even waterproof mascara while being gentle on the eyes. Priced at just 5,000 KRW, it also includes moisturizing and nourishing ingredients for lash care. Certified by the Korea Vegan Certification Institute, the product resonates with the growing trend of value-driven consumption.

A brand representative said, “By focusing on vegan certification and skin irritation tests, we saw an enthusiastic response, especially among Gen Z consumers,” adding that a second stock was quickly replenished after the initial sell-out.

This success highlights how affordable pricing and reliable product quality strongly appeal to younger consumers.