Global Tourists Flock to Korea’s Pharmacies for K-Beauty Favorites

Foreign tourists visiting Korea are expanding their K-beauty shopping habits beyond the familiar “Olive Young, Daiso, and Musinsa” trio to include local pharmacies.

According to travel platform Creatrip, sales in the new “K-Pharmacy” category have been steadily rising among foreign visitors.

International customers are showing particular interest in cosmeceutical products such as skin regeneration creams and acne care ointments. Among them, Rejure Cream—often referred to as the “Salmon Injection Cream”—has emerged as the top-selling item.

Compared to the first week of September, pharmacy category bookings jumped by 44% in the second week. Tourists from Singapore (+121%), Hong Kong (+96%), and Taiwan (+9%) showed sharp increases, while demand from the U.S. market was also recorded, highlighting the growing diversification of global demand.