“Korean Brand TREEMINGBIRD Expands to Japan with Shibuya Debut”

Korean designer brand TREEMINGBIRD has marked a strong debut in the Japanese market.

On the 25th, TREEMINGBIRD, an investment brand under HAGO HOUSE, opened its first overseas pop-up store at Shibuya PARCO department store in Tokyo.

Known for its monochrome normcore style rooted in neutral tones, TREEMINGBIRD has gained global attention and is well recognized as a favorite of K-pop idols such as Jennie, IVE, and TWICE’s Jihyo.

The Shibuya pop-up marks its first overseas expansion, driven by this global popularity, and immediately drew long queues, creating an “open-run” buzz.

The store features TREEMINGBIRD’s Fall collection unveiled at the “Tokyo Girls Collection 2025 AW,” alongside bestsellers such as sweat set-ups, off-shoulder knits, and hobo bags. In particular, the damaged sweatpants worn by Jennie—already a hot item—accounted for over 20% of sales, solidifying its hit status in Japan.

The pop-up also offers special events, including limited gifts based on purchase amount, SNS verification campaigns, and a “one-day manager” program featuring Japanese influencers, delivering visitors a unique shopping experience.

The pop-up store will run until October 16 on the 4th floor of Shibuya PARCO department store.