Nagoya Welcomes Korean Hair Salon Brand WENEED

Korean premium hair salon brand WENEED will open its first store in Nagoya, Japan this October, marking its entry into the overseas market.

WENEED operates 31 salons across Korea and has gained attention for its designer-centered management philosophy. The Japan launch is made possible through a partnership with COMS Group, a company with 50 years of history, and introduces a “shared salon model” to the Japanese market for the first time. Under this structure, designers freely utilize salon space, while the headquarters provides marketing and training support—a rare format in Japan.

WENEED is setting itself apart with the strategy of being “the place to experience Korea’s latest hair trends first.” At the Nagoya location, renowned Korean designers will hold monthly seminars to train local stylists in the newest K-beauty styles, while customers will have early access to the trendiest looks.

Starting with Nagoya, WENEED plans to expand to major Japanese cities including Osaka, Kyoto, and Tokyo. The company emphasized, “This entry into Japan marks the first step in sharing K-beauty with the world,” expressing its ambition for global expansion.