The Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation announced that actor Park Bo-gum will present a special hanbok pictorial as part of the “2025 Hanbok Wave” project.
“Hanbok Wave” is an annual initiative where hanbok designers and Hallyu stars collaborate to reinterpret traditional attire in modern styles and present them on the global stage. This year, Park Bo-gum was chosen as the sole model to highlight the elegance of men’s hanbok.
The pictorial features four designs: a scholar-style hanbok embroidered with hibiscus patterns, a reinterpretation of Goguryeo clothing, designs inspired by the jeogori and cheollik, and a piece expressing vitality through traditional landscape paintings.
The pictorial video will be screened on Chuseok (October 6) at New York’s Times Square, Milan’s Piazza del Duomo, and Tokyo’s Shinjuku billboards, followed by releases in Paris and Seoul’s Myeongdong.
Additional photos and interview footage will be shared via the ministry and KCDF’s official SNS, while a printed photo book will be published as a special edition of Harper’s Bazaar Korea on October 10.
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