HEBA Lounge: Olive Young’s New Pop-up Blends Wellness and Beauty

CJ Olive Young opened a personal-care pop-up store “HEBA Lounge” at Trendpot by Olive Young in Hongdae on the 10th, running through October 26.

The pop-up embraces Gen Z’s self-care trend by redefining showering — not merely as hygiene, but as part of one’s daily beauty ritual, introducing the concepts of “Daily Shower” and “Special Shower.”

Inspired by trending social media keywords like Skinification and GlassHair, the event highlights the growing interest in hair and body care routines.

Participating brands include Labo H, Pino, Illiyoon, and Nutserin, offering around 40 products from Olive Young’s leading personal-care lines. Visitors can experience customized care programs targeting concerns such as hairline coverage, damaged hair, body firmness, and skin balance.

Divided into four experiential zones, the pop-up begins with a brief checklist at reception, after which attendees receive tailored beauty recommendations.

Interactive programs such as the “Hairline Filling Experience” and “Damaged Hair Ribbon Tunnel” allow visitors to test flagship products firsthand.