Busan’s Young Artists Bring Art into Fashion and Food through Creative Collaborations

The Busan Cultural Foundation has unveiled a new lineup of creative collaboration products through its “Busan Artist Tag” project, which fosters sustainable partnerships between local young artists and regional businesses.

Now in its third year, the project supports young artists by linking their creative works with local brands — transforming artistic talent into tangible products that bridge art and industry. Participating companies pay copyright fees to the artists, while the foundation provides portfolio opportunities and production funding to sustain long-term collaboration.

This year’s collaborations include street casual brand Gainsboro and artist Kang Deok-hyun, who produced limited-edition T-shirts and art packages, as well as Gijang-based specialty brand Seed and artist Lee Yeon-seo, who launched a premium seaweed gift set. Notably, Kang’s graphic-art-designed T-shirts were presented as gifts to domestic and international delegates during the Busan Performing Arts Market (BPAM).

The final collaborative products are now available at Connect Hyundai (Busan B1) and will be officially showcased at the 2025 Youth Culture Project Achievement Exhibition.