Limited-edition trading platform KREAM officially opened its first-ever flagship location, “KREAM DOSAN FLAGSHIP STORE,” near Dosan Park in Seoul’s Gangnam District on October 25.
The store’s concept, titled “YOSAE” (meaning “fortress” and “the present”), reflects KREAM’s vision of creating a safe space for trend-savvy visitors to experience the latest in fashion and lifestyle. Built upon KREAM’s online curation expertise, the store showcases today’s most popular fashion and cultural trends through a highly stylized, community-driven experience.
Designed as a space where visitors can freely gather, share tastes, and connect through style, the store embodies KREAM’s core identity — “the place to experience the hottest fashion first.”
The KREAM Dosan Flagship Store features a retail zone that offers a wide range of apparel, accessories, and luxury goods. It also includes a curation zone where thematic exhibitions and pop-up events are held. The sneaker zone displays more than 140 pairs of highly sought-after sneakers available for fitting and purchase.
Additionally, the store provides a private VIP room designed for an exclusive and personalized shopping experience.
Beyond fashion, visitors can enjoy lifestyle and dining experiences at Peaches, Chef Oh Joon-tak’s restaurant “tak”, and The Coffee, a minimalist-style café — completing a holistic culture of fashion, food, and lifestyle.
Following its successful offline expansions in Lotte World Mall, Hongdae, and The Hyundai Seoul, KREAM’s first flagship in Dosan marks a defining step in expressing the brand’s philosophy and creative direction.
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