Granola Core Dominates Korean Winter Fashion, Says KREAM

According to new data released by the fashion resale platform KREAM, the “Granola Core” trend has emerged as one of the strongest fashion shifts this winter based on a comparison of transaction records from October 2024 and October 2025. The term refers to a style inspired by natural, health-focused outdoor living—essentially, the look of someone who “seems like they eat granola.”

KREAM’s October trend report shows that padded outerwear transactions rose by 108 percent year-over-year, while windbreakers increased by 28 percent. The early cold season, combined with the rise of Granola Core styling, has driven significant growth for outdoor brands such as The North Face, Arc’teryx, Salomon, and Montbell. The North Face, in particular, saw its transaction volume surge by 253 percent, dominating half of the top 10 padded jacket rankings with models like the Ventus, Wave, and Matiere gaining balanced popularity.

Nature-inspired color palettes also saw heightened demand. The “Sansangear Surfex Puffer Jacket Gray” traded at a 335 percent premium compared to its original retail price. Beanies have likewise become essential styling items, with transactions among teenage male users rising by 41 percent, signaling a clear generational spread.

A KREAM spokesperson noted that Granola Core has evolved beyond a passing trend to become a new fashion movement that merges nature and practicality, projecting that related items will continue to perform strongly.