The Seoul Business Agency has unveiled the key programs of the global K-culture festival “2025 SEOULCon,” signaling its status as one of Seoul’s signature year-end cultural events.
Now in its third year, SEOULCon is a participatory festival bringing together global influencers and citizens. Last year, it attracted 60,000 visitors and generated 320 million online impressions, underscoring its growing global reach.
The event will take place from December 29 to January 1, 2026, at Dongdaemun Design Plaza (DDP), featuring a wide range of programs centered on Seoul’s representative content, including K-pop, television dramas, and street dance.
The highlight of the festival is the “SEOULCon X World K-pop Festival – Countdown,” scheduled for December 31, with performances by Dynamic Duo, Taemin, BIBI, and QWER.
On December 29, the “SEOULCon APAN Star Awards” will also be held, with top actors such as Park Bo-gum, IU, and Lee Jun-ho nominated, and the ceremony broadcast live on tvN and TVING.
On the same day, the “K-Beauty Boost” program targeting North American expansion and a live makeup show will further expand opportunities for industry exchange.
On December 30, the finals of “Street Force Seoul,” featuring dancers from five countries, will be followed by an EDM party designed for global influencer networking. Throughout the festival period, visitor-friendly programs such as brand pop-up zones, photo zones, and cosplay fan meetings will be available on a rolling basis.
As a core component of the “2025 Seoul Winter Festa,” SEOULCon will also connect with Seoul Light DDP and the traditional New Year’s Eve Bell-Ringing Ceremony.
With most programs offered free of charge, SEOULCon is expected to become a central platform showcasing Seoul’s culture and lifestyle to the world.
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