ONLINEKOREANEWS.COM

Author: 남연재

  • 【Korean News】BTS World Tour Sparks 2,375% Surge in South Korea Travel Searches

    The announcement of BTS resuming their world tour after nearly four years has triggered a massive explosion in travel demand to South Korea, led by the global fandom ARMY.

    According to data from Hotels.com, inbound searches for Seoul increased by 155%, while searches for Busan skyrocketed by 2,375% within 48 hours of the schedule announcement on January 13, 2026. This indicates that global fans began securing accommodations and flights even before ticket sales started, proving that K-pop is a powerful driver of “performance-based tourism.”

    By country, the response from the Japanese market has been particularly overwhelming.

    Searches for Seoul rose by 400%, while searches for Busan recorded a phenomenal growth rate of 10,545%, followed by high interest from Taiwan, Hong Kong, and the United States. This phenomenon aligns with the “Tour Tourism” trend, where fans travel specifically to attend concerts. Survey results showed that 70% of respondents expressed interest in traveling for performances, and 43% stated they were willing to cross international borders for their favorite artists, suggesting that a new consumer trend combining music and travel has become firmly established.

    Industry experts anticipate that this tour will act as a “cultural tourism catalyst,” significantly impacting the overall regional economy beyond the performances themselves.

    In addition to international visitors, domestic travel demand is also rising sharply, particularly for Busan, which saw a 3,855% increase. Analysts note that major live performances have become a decisive factor in choosing travel destinations and serve as a core engine driving both inbound and domestic markets in 2026.

  • [Korean Travel] Seoullo 7017: Transforming a 1970s Highway into Seoul’s Green Pedestrian Hub

    Seoullo 7017 is a 1,024-meter-long elevated pedestrian park that breathes new life into a decommissioned 1970s overpass.

    Designed by renowned Dutch architect Winy Maas, this urban regeneration project connects 17 different pedestrian paths around the Seoul Station area, allowing travelers and business visitors to navigate the dense city center with ease. Standing 17 meters above the ground, the skywalk offers panoramic views of major landmarks, including the historic Seoul Station building, Namdaemun Gate, and N Seoul Tower, providing a unique perspective on Korea’s architectural evolution.

    The skywalk functions as a living botanical library, featuring over 24,000 plants across 228 species arranged alphabetically.

    Visitors can scan QR codes on the planters to learn about the seasonal flora, ranging from spring magnolias to vibrant autumn maples. After sunset, the entire path is illuminated with thousands of blue LED lights, creating a cosmic atmosphere that contrasts beautifully with the surrounding city lights. This makes it not only a green retreat but also a premier spot for late-night photography and evening strolls.

    This landmark is open 24 hours a day with no admission fee, making it highly accessible for both early morning walks and late-night explorations.

    It is conveniently reached from Seoul Station (Lines 1 & 4, Exit 2) or Hoehyeon Station (Line 4, Exit 5). Due to its central location, it serves as a perfect bridge to nearby commercial hubs like Namdaemun Market and cultural sites like Culture Station Seoul 284, enabling a seamless walking tour through the heart of historic and modern Seoul.

  • [Korean News] Is the “Dujjonku” Bubble Bursting? Rising Consumer Fatigue Amidst Ethics Concerns

    The viral “Dubai Chewy Cookie” (Dujjonku) phenomenon in South Korea has reached a bizarre turning point as non-food businesses, including specialized bedding shops, have begun using the treat to lure customers.

    Recent online reports featured a blanket shop advertising the cookies to entice visitors inside, following similar tactics used by sushi and eel restaurants. This trend of using a high-demand dessert as a “bait product” has sparked a heated debate regarding unethical marketing practices across unrelated industries, with critics questioning the integrity of businesses that exploit viral trends to boost foot traffic.

    Beyond marketing ethics, the trend has raised significant legal and hygiene concerns.

    Netizens have pointed out potential violations of the Food Sanitation Act, questioning whether these establishments hold the necessary licenses for food distribution. Fears regarding the lack of proper hygiene management in non-food environments, such as textile or specialized service shops, are also mounting. Critics compare the current frenzy to the past “Honey Butter Chip” era, where popular snacks were bundled with unrelated goods to force sales, highlighting the recurring negative side effects of hyper-viral consumer trends in the Korean market.

    While the demand remains high, some observers suggest the craze may have reached its peak.

    Comparisons are being drawn to the once-ubiquitous “Tanghulu” trend, which saw a rapid decline after its initial surge due to overexposure and changing consumer tastes. As businesses increasingly use the cookie as a “click-bait” item on delivery apps to boost visibility, public fatigue over the commercial exploitation of the trend is becoming more apparent. This shift suggests that without a sustainable supply chain and ethical standards, the “Dujjonku” fever may soon follow the path of its short-lived predecessors.

  • [Korean News] BTS to Stage Historic Full-Group Comeback at Seoul’s Gwanghwamun Square

    BTS is preparing for a monumental full-group comeback performance at the iconic Gwanghwamun Square in Seoul.

    According to industry insiders on January 19, 2026, BIGHIT MUSIC has submitted applications to the National Heritage Administration for venue usage and filming permits covering Gwanghwamun Square, Gyeongbokgung Palace, and the Sungnyemun Gate area. This ambitious proposal is scheduled for review by the Cultural Heritage Committee on January 20. BIGHIT MUSIC has noted that specific details will be released to the public once the location and schedule are officially finalized.

    The event, tentatively titled “K-Heritage and K-POP Fusion Performance,” is being designed as a symbolic gift for fans in the form of a free concert. Current discussions involve limiting the live audience to between 15,000 and 20,000 attendees through a strict pre-registration system to ensure safety and order. This performance is expected to serve as a powerful statement of the group’s official return to the global stage following the successful completion of military service by all seven members, blending South Korea’s historical legacy with modern pop culture.

    In addition to the Seoul performance, BTS will release their highly anticipated 5th studio album, “ARIRANG,” on March 20. The album will feature 14 tracks that deeply reflect the group’s evolving identity. Following the release, the group will launch a massive world tour, starting with a grand opening at Goyang Stadium on April 9. Spanning 79 performances across 34 cities, this tour will mark the highest number of shows in K-pop history.

    With growing speculation regarding additional dates in Japan and the Middle East, the “ARIRANG” world tour is set to become a global cultural milestone for 2026.

  • [Korean News] Severe Cold Wave Alert: Seoul Temperatures to Plummet to -14°C This Week

    For the week of January 19 to 24, 2026, South Korea is expected to experience a significant and noticeable dip in temperatures as a powerful cold air mass moves across the peninsula.

    The peak of this winter chill is projected for Wednesday, January 21, and Thursday, January 22, when morning lows in Seoul are forecast to hover around -14°C (6.8°F). As we are currently in the heart of the winter season, these sharp drops require extra attention to windproof outerwear and high-quality thermal layering to ensure comfort while exploring the city.

    Looking toward the weekend, the forecast for Saturday, January 24, indicates a high 90% probability of snowfall nationwide.

    This heavy precipitation is likely to lead to slippery road conditions and potential disruptions to public transportation, including flights and intercity trains. We strongly advise all travelers with scheduled departures or long-distance travel plans to monitor live weather updates and transport notices closely. Staying informed will be crucial for navigating the city safely during this period of high-impact weather.

    Please keep in mind that these meteorological projections are based on current data and are subject to change as the pressure systems evolve. Nevertheless, we hope that with a little extra preparation—such as checking real-time apps and dressing in warm layers—all visitors to Korea can enjoy a safe and wonderful trip despite the freezing conditions.

    Proper planning will allow you to experience the unique charm of Korea’s winter landscape while staying protected from the elements.

  • [Korea Travel] Panoramic Views and Cultural Hubs: Why 83 Tower is Daegu’s Top Landmark

    Standing at an impressive 202 meters, 83 Tower remains the tallest structure in Daegu and a quintessential landmark for any traveler.

    Located within the popular E-World theme park complex, the tower provides a breathtaking 360-degree panoramic view that encompasses the entire city and its majestic surrounding mountains. While the daytime scenery offers a clear look at Daegu’s urban layout, the tower is most renowned for its spectacular night views. As the city lights flicker to life, it transforms into a premier photography spot, capturing the romantic and vibrant essence of the region.

    The tower is far more than just an observation deck; it serves as a vibrant multi-cultural hub for visitors of all ages.

    Inside, you can explore “Lala’s Musical Museum,” glide across an indoor ice rink, or enjoy a sophisticated meal at the revolving restaurant that offers slowly changing vistas.

    Its strategic location within Duryu Park also allows guests to enjoy scenic walking trails that lead seamlessly into the theme park. Depending on the time of year, seasonal festivals—ranging from spring cherry blossoms that paint the area pink to dazzling winter light displays—ensure that every visit offers a unique and memorable experience.

    Accessing 83 Tower is convenient for both local and international tourists.

    It is a manageable 10-15 minute walk from Duryu Station on Daegu Subway Line 2. For those traveling by car, the tower offers a practical parking policy: free parking is available for up to 4 hours with a minimum purchase of 30,000 KRW at the facilities inside.

    Because operating hours can fluctuate due to seasonal events, weather conditions, or scheduled maintenance, it is highly recommended to check the official website (eworld.kr) before planning your trip to ensure a smooth and enjoyable visit.

  • [Korean News] BTS Confirms First-Ever Argentina Concert: Buenos Aires Turns Purple This October

    BTS has officially confirmed its first-ever concert in Argentina as part of their highly anticipated 2026 world tour, sparking a wave of massive excitement across South America.

    Clarín, the country’s largest daily newspaper, featured the news as a major headline, announcing that the global superstars are scheduled to perform at a massive venue in Buenos Aires on October 23 and 24. The publication emphasized that this tour is expected to be one of the largest and most ambitious projects in the group’s storied history, solidifying their status as a global cultural phenomenon.

    For Argentinian fans, the timing of this visit is nothing short of poetic. October marks the height of the spring season in Buenos Aires, a time when the city’s streets are famously adorned with the vibrant purple blooms of Jacaranda trees.

    Since purple is the symbolic color of BTS and their “ARMY” fanbase, local supporters have noted that the “purple spring” provides the perfect, naturally decorated backdrop for the group’s long-awaited arrival. Social media is currently flooded with commemorative videos and messages as fans prepare to welcome the members with unprecedented enthusiasm.

    The fanbase in Argentina has a rich history of organizing large-scale events to support the group, often centering their activities around the iconic Obelisk in Buenos Aires.

    From welcoming member Jin during his 2022 visit to holding a massive flash mob for the group’s 11th anniversary in 2024, their dedication is well-known. To celebrate this official concert announcement, fans are already planning another “purple car parade” on the 18th.

    As the concert dates approach, the city of Buenos Aires is bracing for a historic cultural event that will bring the purple spirit of BTS to the heart of Argentina.

  • BBC Highlights South Korea’s “Dujjonku” Craze and Real -Time Tracking Maps

    The BBC has recently highlighted South Korea’s massive obsession with “Dubai Chewy Cookies,” locally known as Dujjonku.

    In a report titled “A Dubai chocolate-inspired dessert has taken S Korea by storm,” the outlet noted that the fervor has reached such heights that fans have created real-time tracking maps to monitor stock levels at local bakeries.

    Interestingly, despite its name as a cookie, the BBC described the texture as being remarkably similar to tteok, a traditional Korean rice cake, rather than a standard crumbly biscuit.

    This viral craze was sparked last September after Jang Won-young, a prominent member of the K-pop group IVE, shared a photo of the dessert on her Instagram. Since that moment, the market has exploded, with hundreds of cookies frequently selling out within minutes of being stocked.

    Currently, these sought-after treats are priced between 5,000 and 10,000 KRW, but continued high demand is expected to drive prices even higher. This surge has not only affected the final product but has also caused the cost of necessary raw ingredients to skyrocket across the country.

    However, the rapid growth of the “Dujjonku” market has not been without its challenges. The BBC noted the emergence of numerous “counterfeit” versions, which has resulted in a wave of complaints from dissatisfied customers on online review platforms.

    These growing pains are viewed as a natural byproduct of a hyper-viral market where consumer demand continues to far outpace a reliable and high-quality supply.

    As the trend continues into 2026, the focus is now shifting toward whether the craze can maintain its quality amidst its overwhelming popularity.

  • [Korean News] Breaking the Freeze: Why Short Sleeves and Shorts are Dominating Korea’s 2026 Winter Fashion

    Conventional winter fashion stereotypes are shifting rapidly in South Korea, with short-sleeved knits and shorts emerging as defining trends among the youth.

    According to the fashion platform ZigZag, transactions for short-sleeved knits in December 2025 rose by 158% year-on-year. This popularity is driven by the “layering” trend, where these pieces are styled over crisp shirts or under heavy coats to balance warmth and aesthetic appeal.

    Nordic-patterned short-sleeved knits, in particular, have seen a massive 696% growth, becoming a favorite for those seeking a cozy yet trendy winter look.

    This movement extends to bottoms, where sales for wool shorts have skyrocketed by an incredible 1,006%.

    Despite the freezing temperatures, there is high demand for shorter lengths made of high-performance, heat-retaining materials like wool or napped fabric.

    This shift has also fueled a 694% rise in “illusion stockings”—products designed to give a bare-leg appearance while providing significant thermal protection—alongside a 144% increase in over-knee socks.

    Together, these items allow consumers to express their personal style through versatile and creative coordination without sacrificing comfort.

    Industry experts observe that as consumers increasingly prioritize individual taste over traditional weather constraints, items with blurred seasonal boundaries are gaining permanent traction.

    The focus on highly versatile pieces like short-sleeved knits and wool shorts suggests that the practice of unique layering will remain a core element of Korean winter styling.

    As the 2026 season progresses, these “seasonless” items are expected to redefine the commercial landscape of the fashion industry, favoring pieces that offer year-round utility.

  • [Korean News] “K-Pop: Demon Hunters” Makes History with Double Win at 83rd Golden Globes

    At the 83rd Golden Globe Awards held on January 11, 2026, in Beverly Hills, California, the Netflix animation “K-Pop: Demon Hunters” achieved a historic double victory.

    The film secured trophies for Best Animated Feature Film and Best Original Song for its hit track, “Golden.” This milestone marks the first time an animated production centered on K-Pop and Korean culture has been honored at this prestigious ceremony, signaling a significant shift in the global recognition of Korean-themed storytelling.

    The film’s success is backed by unprecedented global performance. The award-winning song “Golden” previously dominated major music markets, reaching number one on both the U.S. Billboard Hot 100 and the UK Official Singles Chart.

    In the Animated Feature category, the film triumphed over formidable competitors such as “Zootopia 2” and “Demon Slayer: Infinity Castle.” Despite bypassing a traditional theatrical release, its record-breaking 300 million views on Netflix and proven artistic merit through prior accolades paved the way for this historic win.

    During the ceremony, vocalist and co-composer Lee Jae took the stage alongside producer Lee Hee-jun to accept the awards.

    Lee Jae moved the audience by sharing a personal journey of struggling for ten years to debut as a K-Pop idol. In a powerful acceptance speech, the artist stated, “Rejection is an opportunity to move in a new direction.

    Please never give up.” This message of resilience has resonated deeply with fans worldwide, further elevating the film’s cultural impact beyond its technical achievements.