ONLINEKOREANEWS.COM

Category: K-BEAUTY

  • Vegan-Certified POINT Mascara Remover Sells 50,000 Units Nationwide

    The cleansing brand POINT’s “Deep Clean Quick Mascara Remover” became a hit at Daiso, selling out all 50,000 units both online and offline.

    Launched in June, the product quickly gained attention on social media for offering “performance comparable to high-end brands” at a “reasonable price.” Within three weeks, Daiso Mall sold out, and by early September, the entire supply was gone.

    With its smudge-free gel texture and comb-type applicator, it effectively removes even waterproof mascara while being gentle on the eyes. Priced at just 5,000 KRW, it also includes moisturizing and nourishing ingredients for lash care. Certified by the Korea Vegan Certification Institute, the product resonates with the growing trend of value-driven consumption.

    A brand representative said, “By focusing on vegan certification and skin irritation tests, we saw an enthusiastic response, especially among Gen Z consumers,” adding that a second stock was quickly replenished after the initial sell-out.

    This success highlights how affordable pricing and reliable product quality strongly appeal to younger consumers.

  • Small Luxuries, Big Sales: How Korea’s 2030 Generation Is Spending

    Despite economic downturns, the “lipstick effect” — consumers seeking small luxuries for happiness — is expanding into high-end cosmetics, niche perfumes, and premium haircare.

    Shinsegae International reports that premium niche perfume brand Ex Nihilo saw sales surge 120% this year, with over 60% of buyers in their 20s and 30s. Other second-generation niche perfume brands, such as France’s Memo Paris, are also posting double-digit annual growth. Luxury cosmetic brands are booming as well, with Dolce & Gabbana Beauty sales up 157% this year.

    Haircare is joining the “small luxury” trend. Italian brand Davines saw its 120,000 KRW shampoo rank No.1 in sales, with revenue up 42% and 75% of buyers from the MZ generation. Likewise, Oribe, known as the “Chanel of shampoos,” is enjoying strong demand for its 280,000 KRW shampoos and hair oils.

    Industry experts believe this premium consumption trend will continue, driven by younger consumers who value rarity and individuality.

  • Inside Olive Young’s Mega Sale: What Shoppers Really Want in K-Beauty

    CJ Olive Young’s “Olive Young Sale” (Aug. 29–Sept. 4) revealed that ingredient-focused beauty and pack cleansers are emerging as new highlights compared to last year.

    In skincare, the spread of the “slow-aging” trend boosted searches for PDRN (+695%), peptides (+72%), and niacinamide/zinc (each +65%), showing a firm shift toward ingredient-centered routines.

    In the cleansing category, searches for pack cleansers skyrocketed by 1,700%, with brands like Arencia, Ffory, Hanyul, and Whipped leading the charts.

    In sun care, diverse formats such as sun gels, sun serums, and sun ampoules gained traction, with functional products combining UV protection and skincare standing out.

    In makeup, Olive Young’s limited-edition sets performed strongly, while consumer preferences for blush shifted from powder to liquid formulas.Meanwhile, scalp and body care also saw growth in ingredient-driven items such as ampoules, serums, and functional lotions.

    Olive Young stated that it will continue to lead the market by promoting K-beauty and K-wellness trends while discovering new emerging brands.