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Category: K-FASHION

  • From Office to Street: Why Brown Is the Most Versatile Color This Season

    Samsung C&T’s fashion division has named brown as the defining color of this fall and winter season.

    With global color authority Pantone selecting “Mocha Mousse” — a warm, refined brown — as one of the colors of the year, the shade aligns perfectly with the ongoing “Quiet Luxury” trend, where understated elegance takes center stage.

    Brown has emerged as a versatile tone suitable for everything from office wear to casual looks. It pairs beautifully with materials like wool, cashmere, leather, suede, and corduroy. Once limited to sweaters and knitwear, brown is now expanding into skirts, trousers, and outerwear as a key color for full looks. Combining brown with beige, gray, greige, or even blue and red creates a sophisticated contrast that elevates any outfit.

    Women’s brand KUHO increased its brown-toned lineup by over 30% this season, offering brown set-up suits, tonal layering styles, and luxurious cashmere coats. Likewise, Beanpole Ladies boosted its brown selections by over 20%, matching suede jumpers and corduroy jackets with blue or red sweaters for a classic yet lively aesthetic.

    The Samsung Fashion Research Institute noted, “Brown’s timeless appeal will continue into next year,” adding that tonal brown styling and brown accented with bold color highlights will define this season’s trend direction.

  • Busan’s Young Artists Bring Art into Fashion and Food through Creative Collaborations

    The Busan Cultural Foundation has unveiled a new lineup of creative collaboration products through its “Busan Artist Tag” project, which fosters sustainable partnerships between local young artists and regional businesses.

    Now in its third year, the project supports young artists by linking their creative works with local brands — transforming artistic talent into tangible products that bridge art and industry. Participating companies pay copyright fees to the artists, while the foundation provides portfolio opportunities and production funding to sustain long-term collaboration.

    This year’s collaborations include street casual brand Gainsboro and artist Kang Deok-hyun, who produced limited-edition T-shirts and art packages, as well as Gijang-based specialty brand Seed and artist Lee Yeon-seo, who launched a premium seaweed gift set. Notably, Kang’s graphic-art-designed T-shirts were presented as gifts to domestic and international delegates during the Busan Performing Arts Market (BPAM).

    The final collaborative products are now available at Connect Hyundai (Busan B1) and will be officially showcased at the 2025 Youth Culture Project Achievement Exhibition.

  • Practicality and Style: The Winter Wardrobe Trends You Need

    This winter, the trend is centered on practicality, with a focus on lifestyle items that add both style and individuality. This shift reflects the growing preference for value-driven consumption over showy displays of wealt

    <Covernat’s New Fleece Campaign “WARM ON”>

    Fashion experts predict that functional outdoor and sportswear will continue to dominate as everyday fashion this winter. Athleisure—which blurs the lines between workout gear and casual wear—will expand, combining winter materials such as wool and corduroy to offer both comfort and sophistication.

    <New Balance UNI Flying 77 Superlight Goose Down>

    <The North Face Bermo Wool Fleece Jacket>

    A fashion industry insider said, “This winter, the key trend will be a mix-and-match style that removes the boundaries between Gorpcore, utility, and athleisure, allowing individuals to balance both personal style and practicality.”

  • Korean Shoppers Choose Louis Vuitton as the #1 Holiday Gift

    Luxury shopping platform Trenbe has revealed its analysis of luxury consumption trends for the 2025 Chuseok holiday season, naming Louis Vuitton as the most popular brand in Korea based on total purchase value.

    Gucci ranked second, while Chanel climbed three spots from last year to take third place. Burberry and Prada followed in fourth and fifth.
    Thom Browne maintained sixth place, and both Dior and Hermès made their debut in the top 10, ranking seventh and eighth respectively. Celine and Saint Laurent also placed within the top 10.

    By product, Burberry led in order volume. The brand’s HARTFORD logo men’s polo shirt and IVERY check shirt ranked first and second, with other fall/winter items — such as reversible wool capes, check-patch knits, and long quilted jackets — performing strongly.

    Among middle-aged shoppers, outerwear from Burberry, Moncler, and Max Mara continues to be highly popular, while Louis Vuitton’s Bandou scarf was highlighted as a practical yet sophisticated seasonal gift option.

  • From Retro to Y2K: Why Denim Is Back in Style

    As temperatures drop and the season transitions, denim—jeans and jackets alike—has emerged as this fall’s defining fashion keyword. A timeless material that transcends generations, denim evokes nostalgia for older consumers while embodying a hip, retro spirit for younger ones.

    In the U.S., brands like American Eagle, Gap, and Levi’s are reporting strong denim sales, with Levi’s even declaring a shift toward becoming a “denim lifestyle company.” In Korea, interest is surging as LF Mall’s denim search volume jumped over 110% compared to last year.

    Fashion brands are embracing two main directions: one highlights classic denim—deep blue tones, straight fits, and double-denim looks—while the other explores modern details such as washed colors, studs, and unique textures. French label Isabel Marant saw a 342% sales increase with its soft “fluid denim,” and Vanessa Bruno introduced the elegant “Engel Jacket,” featuring a feminine silhouette.

    Korean brand HAZZYS has also expanded its denim line, seeing sales jump 53% in August and September year-on-year. Experts say denim has evolved beyond simple apparel to become a cultural icon that unites retro, Y2K, and individuality-focused trends.

  • Park Bo-gum Brings Korean Tradition to Global Landmarks

    The Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation announced that actor Park Bo-gum will present a special hanbok pictorial as part of the “2025 Hanbok Wave” project.

    “Hanbok Wave” is an annual initiative where hanbok designers and Hallyu stars collaborate to reinterpret traditional attire in modern styles and present them on the global stage. This year, Park Bo-gum was chosen as the sole model to highlight the elegance of men’s hanbok.

    The pictorial features four designs: a scholar-style hanbok embroidered with hibiscus patterns, a reinterpretation of Goguryeo clothing, designs inspired by the jeogori and cheollik, and a piece expressing vitality through traditional landscape paintings.

    The pictorial video will be screened on Chuseok (October 6) at New York’s Times Square, Milan’s Piazza del Duomo, and Tokyo’s Shinjuku billboards, followed by releases in Paris and Seoul’s Myeongdong.

    Additional photos and interview footage will be shared via the ministry and KCDF’s official SNS, while a printed photo book will be published as a special edition of Harper’s Bazaar Korea on October 10.

  • Yeonjun of TOMORROW X TOGETHER Becomes UGG’s New APAC Ambassador

    UGG announced on the 25th that it has selected Yeonjun, a member of TOMORROW X TOGETHER, as its brand ambassador for the Asia-Pacific (APAC) region.

    This contract marks the first time that UGG has officially signed a male model, a move that aligns with the rapid growth of sales in male products and is seen as a strategy to target the autumn and winter peak season. In fact, this year, UGG’s sales of male products increased by 135% compared to the same period last year, showing significant growth.

    UGG stated that Yeonjun’s trendy and unique style aligns well with the values of the brand, which is why he was chosen as the model. Yeonjun is gaining significant popularity, not only for his music activities but also for his active presence in fashion, beauty, and other fields.

    For the 2025 F/W campaign, Yeonjun will showcase various styling using UGG products, set against the backdrop of Seoul’s cityscape.

    Through this campaign, which includes slippers, sneakers, and other products, UGG aims to expand communication with male customers and increase the brand’s growth potential.

  • “Korean Brand TREEMINGBIRD Expands to Japan with Shibuya Debut”

    Korean designer brand TREEMINGBIRD has marked a strong debut in the Japanese market.

    On the 25th, TREEMINGBIRD, an investment brand under HAGO HOUSE, opened its first overseas pop-up store at Shibuya PARCO department store in Tokyo.

    Known for its monochrome normcore style rooted in neutral tones, TREEMINGBIRD has gained global attention and is well recognized as a favorite of K-pop idols such as Jennie, IVE, and TWICE’s Jihyo.

    The Shibuya pop-up marks its first overseas expansion, driven by this global popularity, and immediately drew long queues, creating an “open-run” buzz.

    The store features TREEMINGBIRD’s Fall collection unveiled at the “Tokyo Girls Collection 2025 AW,” alongside bestsellers such as sweat set-ups, off-shoulder knits, and hobo bags. In particular, the damaged sweatpants worn by Jennie—already a hot item—accounted for over 20% of sales, solidifying its hit status in Japan.

    The pop-up also offers special events, including limited gifts based on purchase amount, SNS verification campaigns, and a “one-day manager” program featuring Japanese influencers, delivering visitors a unique shopping experience.

    The pop-up store will run until October 16 on the 4th floor of Shibuya PARCO department store.

  • Celebrities Drive Fashion Trends with Sold-Out Collaborations

    n today’s fashion industry, collaborations between celebrities and brands have emerged as a key driver of trends. Beyond fleeting fads, these partnerships introduce items infused with the individuality and style of celebrities, sparking consumers’ desire for “aesthetic pursuit” shopping.

    According to a report from fashion platform KREAM, Puma’s H.St. OG sneakers worn by Rosé saw saves surge by 7,618%, while searches for ALO sneakers worn by Kendall Jenner skyrocketed 469% in just one day. These examples underscore how celebrity influence directly impacts consumer purchasing decisions.

    Brands are increasingly going beyond using celebrities as models, expanding into collaboration collections where stars take part in the design process. A standout case is the Puma × Rosé collection, where the global artist was involved from concept to design. By reinterpreting Puma’s sportswear heritage with Rosé’s refined sensibility, the collection drew explosive reactions from Gen Z and millennials.

    In particular, the “Speedcat” sneakers, a modern take on Puma’s signature design, sold out in just 30 minutes, creating a “sold-out legend.” Additional pieces, including the ballet-inspired “Speedcat Ballet,” sporty streetwear, and accessories, further demonstrate that celebrity collaborations have become a powerful trigger for consumption in the fashion industry.