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  • CJ Olive Young Unveils ‘FULLMOON’ as Its 2026 K-Beauty Trend Keyword

    CJ Olive Young has selected “F.U.L.L.M.O.O.N (Full Moon)” as the key keyword shaping the K-beauty and wellness industry in 2026, unveiling eight major trends centered on the idea of becoming one’s “whole self.”

    The report highlights how wellness trends that encompass not only outward beauty but also inner balance and recovery are spreading globally.

    The “early wellness” trend, particularly among the MZ generation, stands out.

    According to Olive Young’s purchasing data, customers aged 15 to 24 who buy wellness products have recorded double-digit annual growth every year since 2022. This group favors “healthy pleasure,” enjoying wellness in accessible ways, which has driven increased consumption of easy-to-take wellness snacks such as candies, jellies, and beverages. As the emphasis on quality rest grows, sales of sleep-related health supplements have surged by more than 300 percent year-on-year.

    Clear changes are also evident in the makeup segment.

    “Skincaring makeup,” which combines skincare functions with color cosmetics, is gaining traction, with consumers placing greater importance on ingredients and efficacy when choosing makeup products. Searches related to soothing, skin barrier, and hydration functions have increased by more than 150 percent.

    Alongside these shifts, Olive Young presented next-generation trends including K-beauty integrated into global daily routines, professional self-care, Gen Z luxury beauty, and AI-based hyper-personalized concierge services, forecasting that hyper-personalized value-driven consumption will further intensify.

  • Will Korea Have a White Christmas This Year?

    Rain is expected nationwide over the weekend, followed by a sharp drop in temperatures into sub-zero levels, bringing a brief cold spell. However, snowfall is unlikely on Christmas Eve and Christmas Day next week, making a white Christmas difficult to expect.

    Ahead of Christmas, another round of rain is forecast across the country.

    On December 23 and 24, cloudy skies and rain are expected nationwide due to the influence of a trough. With temperatures remaining higher than average, most regions—including Seoul—are likely to see rain, while snow may mix in only in Gangwon Province and high-altitude mountainous areas.

    Even on December 25, a white Christmas is considered unlikely. According to the Korea Meteorological Administration, a high-pressure system is expected to expand again after the trough passes, resulting in generally clear conditions. As of now, the possibility of snowfall remains low.

  • Seoul Implements Special Safety Measures for Christmas and Year-End Crowds

    The Seoul Metropolitan Government will implement “special safety management measures” through January 4 next year in key areas and events expected to draw large crowds during Christmas and the year-end holiday season.

    With winter festivals seeing a sharp surge in visitors—about 1.08 million people attending the Gwanghwamun Market and the Seoul Lantern Festival alone—the city has launched preemptive actions to prevent safety incidents in busy districts and event venues.

    The safety management plan covers six high-traffic areas where crowds are expected around Christmas, including Myeongdong, the Itaewon Tourism Special Zone, Seongsu-dong Café Street, the Hongdae Tourism Special Zone, Gangnam Station, and Apgujeong Rodeo Street, as well as three major events such as the New Year’s Eve Bell-Ringing Ceremony and sunrise events at Achasan and Namsan.

    Through the 24th, the city, district governments, the Ministry of the Interior and Safety, police, and fire authorities will conduct joint inspections focusing on crowd control, traffic measures, rescue and emergency systems, and facility safety.

    On December 24–25 and December 31, Seoul plans to monitor on-site conditions in real time using the disaster safety communication network and a mobile situation room, and to immediately notify citizens if risks arise. On the day of the New Year’s Eve Bell-Ringing Ceremony—an event that draws more than 100,000 people annually—an emergency duty system will be activated to reinforce order and on-site safety management.

    The city aims to ensure that residents and visitors can enjoy the year-end holiday season more safely through these measures.

  • Global K-Culture Festival SEOULCon Opens in Seoul on Dec. 29

    The Seoul Business Agency has unveiled the key programs of the global K-culture festival “2025 SEOULCon,” signaling its status as one of Seoul’s signature year-end cultural events.

    Now in its third year, SEOULCon is a participatory festival bringing together global influencers and citizens. Last year, it attracted 60,000 visitors and generated 320 million online impressions, underscoring its growing global reach.

    The event will take place from December 29 to January 1, 2026, at Dongdaemun Design Plaza (DDP), featuring a wide range of programs centered on Seoul’s representative content, including K-pop, television dramas, and street dance.

    The highlight of the festival is the “SEOULCon X World K-pop Festival – Countdown,” scheduled for December 31, with performances by Dynamic Duo, Taemin, BIBI, and QWER.

    On December 29, the “SEOULCon APAN Star Awards” will also be held, with top actors such as Park Bo-gum, IU, and Lee Jun-ho nominated, and the ceremony broadcast live on tvN and TVING.

    On the same day, the “K-Beauty Boost” program targeting North American expansion and a live makeup show will further expand opportunities for industry exchange.

    On December 30, the finals of “Street Force Seoul,” featuring dancers from five countries, will be followed by an EDM party designed for global influencer networking. Throughout the festival period, visitor-friendly programs such as brand pop-up zones, photo zones, and cosplay fan meetings will be available on a rolling basis.

    As a core component of the “2025 Seoul Winter Festa,” SEOULCon will also connect with Seoul Light DDP and the traditional New Year’s Eve Bell-Ringing Ceremony.

    With most programs offered free of charge, SEOULCon is expected to become a central platform showcasing Seoul’s culture and lifestyle to the world.

  • Chanel’s Bleu de Chanel Limited Edition Sells Out After Jungkook’s Endorsement

    Recently, Jungkook was officially appointed as the global ambassador for Chanel’s Beauty & Fragrance division. On the 16th, he graced the cover of ELLE Korea January issue, showcasing a Chanel photoshoot that quickly went viral. However, alongside the announcement of his ambassadorship, an unexpected “sold-out frenzy” erupted.

    The limited edition of Bleu de Chanel, the fragrance Jungkook mentioned as his favorite on Disney Plus’s variety show Are You Sure?, sold out simultaneously on both the official Chanel website and Chanel Korea. Overseas fans took to X (formerly Twitter), confirming the product’s availability issue on the Chanel site and expressing their surprise.

    Fans, calling him the “King of Sold-Outs,” flooded social media with congratulatory messages. Some fans, relieved after purchasing the fragrance at duty-free stores, even shared their joy. Jungkook’s mention of the fragrance sparked a massive response from fans around the globe, significantly increasing interest in Chanel.

    As Chanel’s Global Ambassador for Beauty and Fragrance, this marks Jungkook’s first official role with the brand. In the ELLE Korea photoshoot, he flawlessly embodied the Chanel look, leaving a deep impression on fans and further cementing his influence while showcasing Chanel’s global recognition.

  • Koreans’ Favorite Snacks: Saewookkang Leads the Market

    In the first half of this year, the most widely consumed snack among Koreans was Shrimp Crackers, known locally as Saewookkang, which is often said to have been inspired by the Japanese snack Kappa Ebisen.

    According to data released on the 10th by the Food Industry Statistics Information Service, Saewookkang recorded retail sales of 57.8 billion won in the first half of the year, ranking first for the second consecutive year. It topped the overall rankings across all snack categories, including chips, chocolate, and biscuits.

    Second place went to Orion’s Pocachip, a leading potato snack brand, which posted sales of 54.4 billion won. Its revenue increased by 8.1 percent year-on-year, marking the highest growth rate among products in the top 10.

    Other top-ranking snacks included Orion Choco Pie at 47.8 billion won, Lotte Wellfood Pepero at 42.6 billion won, Nongshim Kellogg’s Pringles at 41.8 billion won, Lotte Wellfood Kkokkalcorn at 41.2 billion won, Haitai Confectionery’s Home Run Ball at 39.6 billion won, Ferrero Rocher at 36.5 billion won, Lotte Wellfood Ghana at 33.8 billion won, and Orion Squid Peanut at 31.5 billion won.

    Home Run Ball was the only biscuit product to enter the top 10, recording 39.6 billion won in sales during the first half. Known as a classic baseball stadium snack, the product is on track to reach cumulative sales of 2 trillion won this year.

  • From the 13th to the 14th, most regions across South Korea are expected to see cloudy skies accompanied by snow or rain, with sub-zero temperatures continuing. Travelers and residents are advised to take extra care in maintaining their health.

    According to the Korea Meteorological Administration on the 11th, strong snowfall is expected nationwide on Saturday the 13th, particularly with heavy snow likely in the central inland regions during the afternoon.

    Expected snowfall levels include 3–8 cm in northern and southeastern Gyeonggi, 1–5 cm in Seoul, Incheon, southwestern Gyeonggi, and the Five West Sea Islands, 5–10 cm in inland and mountainous areas of Gangwon, 3–8 cm in central and northern Chungbuk, 1–3 cm in Daejeon, Sejong, inland Chungnam, southern Chungbuk, and 1–5 cm in northern inland and northeastern mountainous Gyeongbuk.

    Forecasted precipitation includes 5–10 mm in Seoul, Incheon, Gyeonggi, and the Five West Sea Islands; 5–10 mm in inland and mountainous Gangwon; around 5 mm along the Gangwon East Coast; 5–10 mm in Daejeon, Sejong, Chungnam, and Chungbuk; around 5 mm in Gwangju, Jeonnam, and Jeonbuk; 5–10 mm in Ulleungdo and Dokdo; around 5 mm in Busan, Ulsan, Gyeongnam, Daegu, and Gyeongbuk; and 5–10 mm in Jeju Island.

    On Sunday the 14th, rain or snow is also projected from early morning to afternoon, mainly in Chungnam and the Jeolla West Coast regions. Following the snowfall and rain, temperatures will fluctuate, maintaining a cold atmosphere. Although next week’s temperatures may rise about three degrees above seasonal averages, the weather is expected to remain chilly, calling for continued caution.

    A Korea Meteorological Administration official noted that “precipitation type and snowfall levels may vary significantly depending on temperature” and advised the public to remain alert for icy roads and slippery surfaces in affected areas.

    Visitors traveling in Korea are encouraged to take note of these conditions and enjoy their trip while staying safe and warm.

  • Daiso Expands Cash-Free Retail in Response to Consumer Trends

    Daiso has begun piloting a “cashless store” in the Ulsan region as part of its response to shifting consumer trends.

    The pilot location fully blocks cash payments and operates exclusively with card and mobile payment methods. This initiative is widely seen as a strategy to enhance efficiency amid the rapid spread of digital payments and the broader shift toward a cashless society.

    According to a Bank of Korea survey, cash usage among Korean consumers has fallen to 15.9 percent, half the level from a decade ago. As a result, retailers are expanding unmanned checkout systems and automated payment processes to improve turnover and reduce the operational burden associated with handling cash. Daiso also expects faster payment processing and reduced staff workload, and major supermarket chains are likewise adopting card-only unmanned checkouts.

    However, not all age groups can adapt equally to this change. Elderly shoppers and teenagers without easy access to payment cards risk being left out of the new system, raising concerns about accessibility in a fully cashless transition.

    Even so, as mobile payments continue to dominate daily transactions, the number of cashless stores is expected to grow steadily across the country.

  • New ‘Three Ribbon’ Restaurants in Seoul Unveiled by Blue Ribbon 2026

    The Blue Ribbon Survey, Korea’s first domestic restaurant guide, has unveiled its “Seoul’s Best Restaurants 2026,” naming six new “Three Ribbon” establishments.

    Among the honorees are modern kaiseki “Kagen,” Chef Ahn Seongjae’s “Mosu Seoul,” sushi specialty “Sosuhon,” modern Korean “Soul Dining,” high-end sushi “Hane,” and Chinese master Chef Hu Deokjook’s “Hobin.”

    This year’s rankings, determined by over 70,000 readers, now feature 43 three-ribbon restaurants, an increase of two from last year. The prestigious culinary spots in Seoul, known for their trustworthiness, maintained high ratings.

    Restaurants across various genres, including Kwonsuksoo, Muoki, Mingles, Jeong Sik Dang, and Alla Prima, once again secured places at the top of the list, demonstrating strong competitiveness in French, kaiseki, new Korean, sushi, and Chinese cuisines.

    Despite the diversity of genres, the shared standard of “highly refined dishes and stable operations” stood out in this year’s selection.

    Additionally, 10 newly recognized restaurants, including New Korean “Giwakgang” and “Mukjeong Seoul,” steakhouse “Smith & Wollensky,” dessert shop “Patisserie Mieu,” and modern Japanese “Hakushi,” reflect the changing dynamics of the food industry.

    The 2026 edition includes 1,560 restaurants in total, with a slight reduction in the overall list, but a stronger emphasis on top-ranked spots, showcasing the evolving food map of Seoul.

  • Korea’s Most Popular Autumn Destination Drew 170,000 Visitors

    Gangcheonsan County Park in Sunchang, Jeollabuk-do has been named Korea’s most stunning fall foliage destination of the year, attracting roughly 170,000 visitors between late October and late November.

    Gangcheonsan’s signature “high-density foliage,” created by layers of colorful maple varieties, lasted longer than usual as the peak season arrived later this year. The extended operating period alone drew tens of thousands of additional visitors, reaffirming the park’s status as one of Korea’s top autumn travel spots.

    Operational improvements also contributed to the positive response. Four seven-seater unmanned road trains operated during peak periods to reduce visitor fatigue, and free parking improved accessibility.

    Local markets near the park generated over 50 million KRW in sales of seasonal produce such as chestnuts, persimmons, and sweet potatoes, providing an economic boost to the region.

    Winter-season operating hours were adjusted to 7 a.m.–5 p.m. (4:30 p.m. starting December), reflecting more efficient, seasonal management.

    Building on increased interest, Sunchang County plans to upgrade infrastructure, including access roads, expanded parking, and improved guidance systems, positioning Gangcheonsan as a year-round tourist destination.

    Located about four hours from Seoul and three and a half hours from Korea’s west coast, the park is also appealing for day trips.

    Despite the brief peak foliage period, Gangcheonsan showcased the depth of Korea’s autumn scenery and is expected to continue welcoming visitors with new seasonal landscapes.