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Tag: aespa

  • Nongshim’s Shin Ramyun Campaign with aespa Sets New Viewership Record

    Nongshim’s advertisement featuring Shin Ramyun global ambassador aespa is recording remarkable view counts across social media platforms.

    According to Nongshim, the ad has surpassed 130 million cumulative views on YouTube, achieving the milestone just one month after its release—the highest performance in the history of Shin Ramyun advertising.

    The campaign has drawn attention for breaking away from conventional ramen advertising formats and adopting a music-video-style approach that maximizes aespa’s appeal. The background track is a remake by aespa of “Spice Up Your Life,” originally released in 1997 by the iconic British pop group Spice Girls.

    The ad also sparked buzz with the “Shin Ramyun Dance,” a playful choreography that cleverly incorporates actions such as opening the ramen package and pouring in water. The YouTube comment section features more than 1,000 posts, with viewers praising the “addictive melody and choreography,” the “fresh music-video-style structure,” the “album-level production quality,” and calling it “a revolutionary example of ramen advertising.”

    Alongside the campaign, Nongshim has been rolling out the “Shin Ramyun aespa Special Package” since November in Korea, Australia, and other markets. Multi-packs feature group images of aespa, while individual packs showcase member-specific designs. Each package includes a photo card containing the members’ pictures and handwritten messages.

    A Nongshim official said the 100-million-view milestone demonstrates that Shin Ramyun has established itself as a cultural icon beyond food in the global market, adding that the company will continue working with aespa to further strengthen Shin Ramyun’s image as a leading K-food brand worldwide.

  • Jungkook and Winter Dating Rumors Spread, Agencies Remain Silent

    Recently, various online communities and social media platforms have been buzzing with evidence related to the dating rumors between BTS’s Jungkook and aespa’s Winter.

    Netizens have pointed to several items as evidence to support the dating rumors, such as similar tattoos featuring three dog faces in the same spot, matching shorts, slippers, bracelets, in-ear monitors, and other accessories. Additionally, they highlighted that both Jungkook and Winter had their nails done on their ring fingers just one day apart.

    Further fueling the rumors, reports resurfaced about Jungkook visiting aespa’s concert during his military service. It’s been noted that Jungkook had never attended concerts of other girl groups under HYBE’s labels, which has led to speculation about a special relationship between the two.

    However, both BigHit Music (Jungkook’s agency) and SM Entertainment (Winter’s agency) have remained silent on the issue.

    This silence from the agencies has led many to speculate that the lack of denial could be seen as an implicit acknowledgment of the relationship.

  • Counterfeit K-pop Goods from China Seized in Kore

    While K-pop continues to grow in global influence, authorities have uncovered large volumes of counterfeit K-pop merchandise from China being distributed in Korea.

    According to data submitted by the Korea Customs Service, the most frequently seized counterfeit item between 2024 and August this year was photocards. The group most affected was IVE, with 713,593 counterfeit photocards confiscated.

    They were followed by NewJeans (99,888), IU (77,344), Stray Kids (75,404), and aespa (52,967), completing the top five.

    Other cases included illegally distributing mask packs that exceeded contracted production, as well as bromides and framed posters imported while disguised as official products.

    Excluding photocards, BTS suffered the greatest intellectual property infringement, with over 110,000 counterfeit items seized. SEVENTEEN (2,610), (G)I-DLE (920), BLACKPINK (680), and NewJeans (720) followed