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Tag: Amorepacific

  • [Korean News] Amorepacific’s Primera Debuts New Toning Serum Targeting Blemishes and Skin Radiance

    Primera, a specialized skincare brand under Amorepacific, is introducing its new “PDRN-Nia 10 Toning Glow Serum” and “PDRN-Nia 10 Serum Mega Shot Gel Mask.”

    This innovative line combines ultra-low molecular weight PDRN with a high 10% concentration of Niacinamide. The formula is specifically engineered to address skin blemishes and deliver a “water-glow” effect, providing a significant radiance boost to dull complexions.

    The new serum offers a 24% increase in toning and radiance synergy compared to the application of PDRN alone.

    It features ultra-low molecular PDRN—1,400 times smaller than a pore—ensuring deep absorption and a plumping effect.

    Simultaneously, the 10% Niacinamide works to clear skin traces and refine the overall skin tone. Complementing the serum, the gel mask is formulated by solidifying an entire bottle of serum into a single sheet, offering an intensive treatment for immediate brightening results.

    The “PDRN-Nia 10” line will make its official debut on January 12 through Naver’s “New Product Week.” Following the initial launch, the products will be made available sequentially through Amore Mall, OliveYoung, and other major online and offline retail channels.

  • Male Grooming Becomes a Power Trend in Korea’s Beauty Market

    Male consumers are emerging as a powerful growth driver in the K-beauty industry, prompting rapid investment and innovation among cosmetics companies.

    Once limited to basic skincare such as toners and lotions, the men’s beauty market is now expanding into color cosmetics, fragrances, and scalp care, establishing “men’s grooming” as a mainstream lifestyle trend.

    Recent data highlights this shift. According to Mintel, nearly half of Korean men aged 18 to 24 wear makeup, and 17% report doing so daily. In response, leading Korean cosmetics manufacturers and ODM companies are accelerating development of male-focused lines. Cosmax is developing microbiome-based products using ingredients that control sebum and improve pores, while Korea Kolmar is strengthening its lines focused on hair loss, scalp care, and whitening functionality.

    Major corporations are also joining the movement. Amorepacific has expanded the “Homme” lines within its flagship brands like Laneige and Hera, and has strengthened collaborations with male beauty influencers. Meanwhile, Prep by B.Ready surpassed 100,000 units sold within three months of its launch, demonstrating the vast growth potential of the men’s beauty sector.