CHICOR will open its Hongdae store on the 11th in Donggyo-dong, Mapo-gu, Seoul, with a floor area of approximately 495㎡.
Earlier on the 5th, the brand also opened a new 330㎡ store in Myeongdong, further expanding its footprint in major commercial districts.
Both stores showcase one of the largest lineups in Korea, featuring around 230 beauty brands. The selection includes popular names such as TIRTIR, JUNGSAEMMOOL, and d’Alba, alongside rising brands like dasique, ARENCIEL, and isoi, allowing customers to experience a full spectrum of K-beauty trends. The Myeongdong store, known for its high volume of foreign visitors, highlights CHICOR’s strengths with a “Lip & Cheek Bar” and dedicated zones for skincare, perfume, and hair-body categories.
The first floor of the Myeongdong store features a “Lip & Cheek Bar” offering over 20 lip and cheek products, presenting an interactive way to explore the latest makeup trends. The second floor includes skincare, perfume, and hair-body zones designed to accommodate the preferences of international shoppers.
The Hongdae store presents a “K-Perfume Station” on the first floor with over 20 Korean fragrance brands, reflecting the rapid growth of the perfume market. The store layout continues with a makeup and tools zone on the second floor and a skincare-focused third floor.
Both branches offer 1:1 K-makeup services and CHICOR’s “Beauty Lab,” where AI scalp diagnostics are available. To celebrate the grand openings, special gifts and promotional discounts will be offered based on purchase amounts.
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