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Tag: BrandCollaboration

  • Nongshim’s Shin Ramyun Campaign with aespa Sets New Viewership Record

    Nongshim’s advertisement featuring Shin Ramyun global ambassador aespa is recording remarkable view counts across social media platforms.

    According to Nongshim, the ad has surpassed 130 million cumulative views on YouTube, achieving the milestone just one month after its release—the highest performance in the history of Shin Ramyun advertising.

    The campaign has drawn attention for breaking away from conventional ramen advertising formats and adopting a music-video-style approach that maximizes aespa’s appeal. The background track is a remake by aespa of “Spice Up Your Life,” originally released in 1997 by the iconic British pop group Spice Girls.

    The ad also sparked buzz with the “Shin Ramyun Dance,” a playful choreography that cleverly incorporates actions such as opening the ramen package and pouring in water. The YouTube comment section features more than 1,000 posts, with viewers praising the “addictive melody and choreography,” the “fresh music-video-style structure,” the “album-level production quality,” and calling it “a revolutionary example of ramen advertising.”

    Alongside the campaign, Nongshim has been rolling out the “Shin Ramyun aespa Special Package” since November in Korea, Australia, and other markets. Multi-packs feature group images of aespa, while individual packs showcase member-specific designs. Each package includes a photo card containing the members’ pictures and handwritten messages.

    A Nongshim official said the 100-million-view milestone demonstrates that Shin Ramyun has established itself as a cultural icon beyond food in the global market, adding that the company will continue working with aespa to further strengthen Shin Ramyun’s image as a leading K-food brand worldwide.

  • Lotteria Steps onto the Runway — Showcases Eco-Friendly Uniforms with Monseinu

    Lotte GRS’s burger franchise brand Lotteria made a surprising appearance at the Fashion Code 2026 S/S runway show held at COEX on October 23, unveiling collaborative workwear designed with the eco-friendly designer brand Monseinu.

    The collaboration marks Lotteria’s latest effort to expand its ESG initiatives into the realm of fashion.

    The project highlights the two brands’ shared philosophy of sustainability and social value, expressed through creative fashion design.

    Monseinu, known for using recycled and natural materials, worked with young artists with disabilities to create workwear inspired by Lotteria’s identity and heritage.

    The artists incorporated Lotteria’s iconic logo into designs for PK shirts, hoodies, caps, and graphic T-shirts, reinterpreting nostalgic childhood memories through colorful graphics. The pieces balance functionality suitable for in-store uniforms with emotional and aesthetic touches, resulting in sophisticated, wearable designs.

    Lotte GRS announced plans to release limited-edition eco-friendly goods such as tote bags and tumblers based on the showcased designs.

    The company also plans to replace existing uniforms with eco-friendly materials, and is considering introducing the new collection for special stores inspired by the fashion show lineup.