Luxury shopping platform Trenbe has revealed its analysis of luxury consumption trends for the 2025 Chuseok holiday season, naming Louis Vuitton as the most popular brand in Korea based on total purchase value.
Gucci ranked second, while Chanel climbed three spots from last year to take third place. Burberry and Prada followed in fourth and fifth.
Thom Browne maintained sixth place, and both Dior and Hermès made their debut in the top 10, ranking seventh and eighth respectively. Celine and Saint Laurent also placed within the top 10.
By product, Burberry led in order volume. The brand’s HARTFORD logo men’s polo shirt and IVERY check shirt ranked first and second, with other fall/winter items — such as reversible wool capes, check-patch knits, and long quilted jackets — performing strongly.
Among middle-aged shoppers, outerwear from Burberry, Moncler, and Max Mara continues to be highly popular, while Louis Vuitton’s Bandou scarf was highlighted as a practical yet sophisticated seasonal gift option.
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