BLACKPINK is meeting fans through a unique promotion connecting downtown Seoul to celebrate the release of their 3rd mini-album, ‘DEADLINE’.

YG Entertainment announced on the 27th that it will hold the “BLACKPINK 3rd MINI ALBUM [DEADLINE] HOURGLASS TOUR” from March 1st to 9th.

This promotion will be operated at four locations: the Same Hapjeong, Soundwave Yeongdeungpo Times Square, Musinsa Standard Seongsu, and Ktown4u COEX. By connecting these four points around the National Museum of Korea, an hourglass shape is completed, adding meaning by spatially realizing the concept of the album title, ‘DEADLINE.’

Purchasing the album at each store provides a stamp and exclusive image benefits for each location. Furthermore, after collecting all four stamps, a special reward consisting of a poster set and an hourglass-shaped stand will be presented at any of the participating stores. While online and offline purchase benefits are identical, offline purchases offer double the rewards and the opportunity to participate in the stamp tour.

YG stated, “This is a project designed for fans to directly experience the message and symbolism that BLACKPINK has infused into ‘DEADLINE,’” adding, “It will be a special journey of completing an hourglass in the heart of Seoul.”

Meanwhile, BLACKPINK released their 3rd mini-album, ‘DEADLINE,’ today (the 27th) at 2 PM (KST).
The album features a total of five tracks, including the title song ‘GO,’ the pre-release single ‘JUMP,’ ‘Me and my,’ ‘Champion,’ and ‘Fxxxboy.’
[ONLINE-KOREA:Letter from Korea]
With major events like BTS performing at Gwanghwamun and BLACKPINK’s collaboration with the National Museum, incredible milestones continue to unfold. To be honest, even as a Korean, I am constantly amazed by the ongoing popularity of the Korean Wave😮❗
Sometimes, I find it quite surprising why there is so much interest.
From music, movies, and dramas to the recent hit animation K-Pop Demon Hunters and our overall culture, I feel that South Korea is receiving an overwhelming amount of interest and love from all over the world❤️
However, I believe that things cannot always go smoothly. That is why I hope everyone in their respective fields continues to strive to repay your love and interest without ever betraying your trust, ensuring South Korea remains a country that deserves your support. Of course, we at ONLINE-KOREA will also do our very best💪🙂❗




































