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Tag: GenZtrends

  • Matcha Craze: Korea’s Gen Z Fuels the Healthy Pleasure Trend

    In Korea, matcha has become a rising lifestyle trend among Gen Z, celebrities, and social media users.

    Unlike brewed green tea, matcha is consumed in powdered form, offering a richer taste, lower caffeine, and abundant antioxidants. On Instagram, the hashtag #matcha has surpassed 9.4 million posts, reflecting global interest.

    Convenience stores in Korea are quickly tapping into the “Matcha Core” trend.
    CU has launched over 10 matcha products in the past three months — from lattes and donuts to cream bread and even makgeolli. Its August sales jumped 129.8% year-on-year. GS25 also expanded its lineup to 30 items, with a chef-collaboration “Matcha Makgeolli” selling out all 9,000 bottles in just one day. Overall, GS25’s August sales surged more than 50 times compared to last year.

    Experts note that matcha’s green color visually conveys an image of “health,” while the Healthy + Pleasure trend and social media sharing culture are fueling its popularity. However, they recommend a daily intake of 2–3g, cautioning that overconsumption may burden digestion.

  • Vegan-Certified POINT Mascara Remover Sells 50,000 Units Nationwide

    The cleansing brand POINT’s “Deep Clean Quick Mascara Remover” became a hit at Daiso, selling out all 50,000 units both online and offline.

    Launched in June, the product quickly gained attention on social media for offering “performance comparable to high-end brands” at a “reasonable price.” Within three weeks, Daiso Mall sold out, and by early September, the entire supply was gone.

    With its smudge-free gel texture and comb-type applicator, it effectively removes even waterproof mascara while being gentle on the eyes. Priced at just 5,000 KRW, it also includes moisturizing and nourishing ingredients for lash care. Certified by the Korea Vegan Certification Institute, the product resonates with the growing trend of value-driven consumption.

    A brand representative said, “By focusing on vegan certification and skin irritation tests, we saw an enthusiastic response, especially among Gen Z consumers,” adding that a second stock was quickly replenished after the initial sell-out.

    This success highlights how affordable pricing and reliable product quality strongly appeal to younger consumers.