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Tag: IVE

  • BBC Highlights South Korea’s “Dujjonku” Craze and Real -Time Tracking Maps

    The BBC has recently highlighted South Korea’s massive obsession with “Dubai Chewy Cookies,” locally known as Dujjonku.

    In a report titled “A Dubai chocolate-inspired dessert has taken S Korea by storm,” the outlet noted that the fervor has reached such heights that fans have created real-time tracking maps to monitor stock levels at local bakeries.

    Interestingly, despite its name as a cookie, the BBC described the texture as being remarkably similar to tteok, a traditional Korean rice cake, rather than a standard crumbly biscuit.

    This viral craze was sparked last September after Jang Won-young, a prominent member of the K-pop group IVE, shared a photo of the dessert on her Instagram. Since that moment, the market has exploded, with hundreds of cookies frequently selling out within minutes of being stocked.

    Currently, these sought-after treats are priced between 5,000 and 10,000 KRW, but continued high demand is expected to drive prices even higher. This surge has not only affected the final product but has also caused the cost of necessary raw ingredients to skyrocket across the country.

    However, the rapid growth of the “Dujjonku” market has not been without its challenges. The BBC noted the emergence of numerous “counterfeit” versions, which has resulted in a wave of complaints from dissatisfied customers on online review platforms.

    These growing pains are viewed as a natural byproduct of a hyper-viral market where consumer demand continues to far outpace a reliable and high-quality supply.

    As the trend continues into 2026, the focus is now shifting toward whether the craze can maintain its quality amidst its overwhelming popularity.

  • Counterfeit K-pop Goods from China Seized in Kore

    While K-pop continues to grow in global influence, authorities have uncovered large volumes of counterfeit K-pop merchandise from China being distributed in Korea.

    According to data submitted by the Korea Customs Service, the most frequently seized counterfeit item between 2024 and August this year was photocards. The group most affected was IVE, with 713,593 counterfeit photocards confiscated.

    They were followed by NewJeans (99,888), IU (77,344), Stray Kids (75,404), and aespa (52,967), completing the top five.

    Other cases included illegally distributing mask packs that exceeded contracted production, as well as bromides and framed posters imported while disguised as official products.

    Excluding photocards, BTS suffered the greatest intellectual property infringement, with over 110,000 counterfeit items seized. SEVENTEEN (2,610), (G)I-DLE (920), BLACKPINK (680), and NewJeans (720) followed

  • IVE’s Liz and 8seconds Unveil a Fairytale-Inspired FW Collection

    Samsung C&T’s casual brand 8seconds has joined hands with IVE member Liz to launch its Fall/Winter (FW) season collaboration.

    By featuring Liz—a Gen Z fashion icon—as its model, 8seconds aims to boost brand recognition and expand its customer base to women in their 20s and 30s.

    The first unveiled content also presented collaboration pieces with designer MINJUKIM, a global fashion creator celebrated for winning the H&M Design Award, finishing as runner-up in the LVMH Young Designer Prize, and winning Netflix’s Next in Fashion.

    Inspired by a rose garden, the collection fuses fairytale romance with casual sensibilities. It incorporates cross-stitch, wave pleats, and sheer fabrics to create a unique mood. Key pieces include cropped jackets, balloon skirts, floral tulle dresses, graphic T-shirts, embroidered cardigans, and ruffle shirts.

    8seconds shared its anticipation, stating, “Liz’s mysterious charm combined with MINJUKIM’s distinctive sensibility will create a new synergy this season.”

  • From Seoul to the World: IVE Launches 2nd World Tour

    IVE is set to begin their second world tour, “SHOW WHAT I AM”, starting on October 31.

    On September 15, Starship Entertainment unveiled the official tour poster via social media, confirming the highly anticipated event.

    The first stop will be a three-day concert at Seoul’s KSPO Dome from October 31 to November 2. Fan club pre-sales open on the 22nd, with general ticket sales starting on the 25th via Melon Ticket.

    IVE’s first world tour, “SHOW WHAT I HAVE” in 2023, covered 19 countries and 28 cities across Asia, the Americas, Europe, and South America, with 37 shows drawing over 420,000 fans. Despite being their debut tour, they added encore shows and performed at major venues like KSPO Dome and Tokyo Dome, proving their global ticket power.

    This year, their music activities have also been remarkable. Their 3rd mini-album IVE EMPATHY achieved a “perfect all-kill” on domestic charts with the pre-release track REBEL HEART, while the title track ATTITUDE brought them 15 music show wins. Their 4th mini-album IVE SECRET solidified their dominance with XOXZ topping all three major Korean broadcast music shows.

    With such momentum, IVE’s 2nd world tour is expected to further expand their global success story.