Nongshim’s flagship product, Shin Ramyun, was featured on the popular ABC late-night talk show “Jimmy Kimmel Live!” on January 26, 2026, garnering significant attention across the United States.
During the broadcast, regular cast member Guillermo Rodriguez appeared in a humorous comedy skit where he was depicted relieving daily fatigue with the “deliciously spicy taste” of Shin Ramyun. By naturally integrating the product into the narrative rather than using a traditional advertisement, the segment resonated with local viewers and highlighted the brand’s growing familiarity in the American market.
Immediately following the broadcast, enthusiastic comments from local fans began flooding social media platforms like YouTube and TikTok. Many viewers expressed a sudden craving for the spicy noodles, while others specifically mentioned their interest in “Shin Ramyun Toomba”, a creamy fusion recipe that has recently become a viral sensation. This reaction underscores the product’s evolution from a niche ethnic food to a mainstream comfort meal enjoyed by a diverse audience of all ages.
Industry experts view this prime-time exposure as a symbolic milestone, indicating that Shin Ramyun has deeply penetrated American pop culture. This success is the culmination of Nongshim’s aggressive local marketing efforts, which have included digital collaborations with the animated film K-Pop Demon Hunters, high-impact outdoor advertisements in New York’s Times Square, and various localized offline campaigns.
A representative from Nongshim emphasized that Shin Ramyun has evolved to become a definitive icon of K-food in the United States. The company plans to further solidify its brand presence through various global content collaborations and specialized product launches in the future.
[ONLINE-KOREA: A Letter from Korea]
What do you use to eat your ramyun?
Perhaps it’s because I’m Korean, but I don’t feel quite right unless I’m using chopsticks. Specifically, metal ones.✨
Some say Korean metal chopsticks are heavier and flatter than those from other cultures, making them a bit difficult to handle. However, having used them since childhood, they feel the most natural to me. Only with these metal chopsticks do I truly feel like I’m enjoying a proper bowl of ramyun😓
Lately, since my current set has grown old, I’ve been looking to buy a new pair. Rather than a mass-produced set from a supermarket, I’m searching for something crafted by an artisan🥢
Don’t you think that eating with a pair of artisan-made chopsticks could turn even simple instant ramyun into an extraordinary meal?Once I find the perfect set that meets my standards, I’ll be the first to share it with you😁
Experience the depth of Korean food culture, starting from your fingertips.🍜
ONLINEKOREANEWS.COM 