ONLINEKOREANEWS.COM

Tag: K-pop fashion

  • Yeonjun of TOMORROW X TOGETHER Becomes UGG’s New APAC Ambassador

    UGG announced on the 25th that it has selected Yeonjun, a member of TOMORROW X TOGETHER, as its brand ambassador for the Asia-Pacific (APAC) region.

    This contract marks the first time that UGG has officially signed a male model, a move that aligns with the rapid growth of sales in male products and is seen as a strategy to target the autumn and winter peak season. In fact, this year, UGG’s sales of male products increased by 135% compared to the same period last year, showing significant growth.

    UGG stated that Yeonjun’s trendy and unique style aligns well with the values of the brand, which is why he was chosen as the model. Yeonjun is gaining significant popularity, not only for his music activities but also for his active presence in fashion, beauty, and other fields.

    For the 2025 F/W campaign, Yeonjun will showcase various styling using UGG products, set against the backdrop of Seoul’s cityscape.

    Through this campaign, which includes slippers, sneakers, and other products, UGG aims to expand communication with male customers and increase the brand’s growth potential.

  • “Korean Brand TREEMINGBIRD Expands to Japan with Shibuya Debut”

    Korean designer brand TREEMINGBIRD has marked a strong debut in the Japanese market.

    On the 25th, TREEMINGBIRD, an investment brand under HAGO HOUSE, opened its first overseas pop-up store at Shibuya PARCO department store in Tokyo.

    Known for its monochrome normcore style rooted in neutral tones, TREEMINGBIRD has gained global attention and is well recognized as a favorite of K-pop idols such as Jennie, IVE, and TWICE’s Jihyo.

    The Shibuya pop-up marks its first overseas expansion, driven by this global popularity, and immediately drew long queues, creating an “open-run” buzz.

    The store features TREEMINGBIRD’s Fall collection unveiled at the “Tokyo Girls Collection 2025 AW,” alongside bestsellers such as sweat set-ups, off-shoulder knits, and hobo bags. In particular, the damaged sweatpants worn by Jennie—already a hot item—accounted for over 20% of sales, solidifying its hit status in Japan.

    The pop-up also offers special events, including limited gifts based on purchase amount, SNS verification campaigns, and a “one-day manager” program featuring Japanese influencers, delivering visitors a unique shopping experience.

    The pop-up store will run until October 16 on the 4th floor of Shibuya PARCO department store.