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Tag: Kbeauty

  • CJ Olive Young Unveils ‘FULLMOON’ as Its 2026 K-Beauty Trend Keyword

    CJ Olive Young has selected “F.U.L.L.M.O.O.N (Full Moon)” as the key keyword shaping the K-beauty and wellness industry in 2026, unveiling eight major trends centered on the idea of becoming one’s “whole self.”

    The report highlights how wellness trends that encompass not only outward beauty but also inner balance and recovery are spreading globally.

    The “early wellness” trend, particularly among the MZ generation, stands out.

    According to Olive Young’s purchasing data, customers aged 15 to 24 who buy wellness products have recorded double-digit annual growth every year since 2022. This group favors “healthy pleasure,” enjoying wellness in accessible ways, which has driven increased consumption of easy-to-take wellness snacks such as candies, jellies, and beverages. As the emphasis on quality rest grows, sales of sleep-related health supplements have surged by more than 300 percent year-on-year.

    Clear changes are also evident in the makeup segment.

    “Skincaring makeup,” which combines skincare functions with color cosmetics, is gaining traction, with consumers placing greater importance on ingredients and efficacy when choosing makeup products. Searches related to soothing, skin barrier, and hydration functions have increased by more than 150 percent.

    Alongside these shifts, Olive Young presented next-generation trends including K-beauty integrated into global daily routines, professional self-care, Gen Z luxury beauty, and AI-based hyper-personalized concierge services, forecasting that hyper-personalized value-driven consumption will further intensify.

  • CHICOR Opens New Hongdae Store Following Myeongdong Launch

    CHICOR will open its Hongdae store on the 11th in Donggyo-dong, Mapo-gu, Seoul, with a floor area of approximately 495㎡.

    Earlier on the 5th, the brand also opened a new 330㎡ store in Myeongdong, further expanding its footprint in major commercial districts.

    Both stores showcase one of the largest lineups in Korea, featuring around 230 beauty brands. The selection includes popular names such as TIRTIR, JUNGSAEMMOOL, and d’Alba, alongside rising brands like dasique, ARENCIEL, and isoi, allowing customers to experience a full spectrum of K-beauty trends. The Myeongdong store, known for its high volume of foreign visitors, highlights CHICOR’s strengths with a “Lip & Cheek Bar” and dedicated zones for skincare, perfume, and hair-body categories.

    The first floor of the Myeongdong store features a “Lip & Cheek Bar” offering over 20 lip and cheek products, presenting an interactive way to explore the latest makeup trends. The second floor includes skincare, perfume, and hair-body zones designed to accommodate the preferences of international shoppers.

    The Hongdae store presents a “K-Perfume Station” on the first floor with over 20 Korean fragrance brands, reflecting the rapid growth of the perfume market. The store layout continues with a makeup and tools zone on the second floor and a skincare-focused third floor.

    Both branches offer 1:1 K-makeup services and CHICOR’s “Beauty Lab,” where AI scalp diagnostics are available. To celebrate the grand openings, special gifts and promotional discounts will be offered based on purchase amounts.

  • From Korea to the World: Grabity Expands with Scientific Haircare Proof

    Developed by Professor Hae-shin Lee of KAIST’s Department of Chemistry and a team of young scientists, Grabity Shampoo is a breakthrough anti-hair loss functional product backed by advanced science.

    The shampoo contains a high concentration of LiftMax 308™, a patented KAIST ingredient, designed to form a protective layer on the hair surface and minimize damage from external stress.Clinical studies meeting international standards have confirmed its powerful results — a 6.27% increase in hair thickness and a 140% boost in volume after just one use.After two weeks, hair loss was reduced by approximately 70%, and an SCI-grade paper published this year verified a 90%+ improvement in hair density.

    The formula is EWG Green-certified, 100% vegan, and has earned the Dermatest “Excellent” rating in Germany. In line with its eco-conscious mission, the product uses recycled coconut-shell containers and refill pouches for sustainability.

    Since its Korean debut in April 2023, Grabity has sold 1.65 million bottles and achieved 29 billion KRW in revenue.

    It topped Japan’s Rakuten K-Beauty category on launch day and expanded into offline sales through Tokyo’s Re:Make Beauty Store.

    Its international milestones include participation in CES 2025 and Foire de Paris, as well as a sold-out record on Taiwan’s Momo Home Shopping.

    Grabity’s global roadmap continues through North America → Europe → Southeast Asia, supported by a strategic partnership with Silicon2, Korea’s top K-beauty export hub.

    Plans are underway for entry into Galeries Lafayette Haussmann (France) and Pinalli (Italy) in early 2026, followed by Boots Indonesia and Food Hall premium supermarkets later that year.

    A representative from Polyphenol Factory stated, “The global demand for scientifically proven, smart haircare solutions is growing rapidly. Grabity offers a new alternative for consumers struggling with thin and weak hair.”

  • Korea’s Health Ministry Warns Against Misleading Ads for Whitening & Anti-Wrinkle Cosmetics

    South Korea’s Ministry of Food and Drug Safety (MFDS) has issued a warning about the growing number of false and exaggerated advertisements for whitening and anti-wrinkle functional cosmetics.

    As public interest in anti-aging and skincare continues to rise, some companies have begun using misleading claims such as “cell regeneration,” “anti-aging treatment,” and “anti-inflammatory effects” — phrases that suggest medical-level efficacy — to attract consumers.

    Whitening functional cosmetics are designed to brighten the skin by suppressing melanin production or reducing existing pigmentation, typically using ingredients such as niacinamide and arbutin.
    Meanwhile, anti-wrinkle functional cosmetics contain adenosine and retinol, which help boost collagen production and improve skin elasticity.

    The MFDS advised consumers to immediately stop using any product if they experience redness, swelling, or itching, and to consult a dermatologist. Consumers are also urged to choose a suitable product type (cream, lotion, mask, etc.) for their skin and to strictly follow the usage instructions on the label to prevent side effects.

    Officials also cautioned that injecting cosmetics into the skin using microneedles or similar devices is unsafe, urging users to check for the official “functional cosmetics” mark or statement on the product packaging before purchase.

  • ONE THING Launches Dual-Action Peptide Retinal Mist for Multi-Skin Concerns

    Aekyung Industrial’s skincare brand ONE THING announced on the 24th the launch of its “Peptide Retinal Mist.”

    This new product is formulated with a five-layer complex peptide and retinal, which minimizes skin irritation. It’s a dual-function cosmetic that addresses multiple aging concerns, such as wrinkles, elasticity, skin density, pores, and skin tone, offering both whitening and wrinkle improvement benefits.

    In particular, the product has shown significant improvement in various categories through human application tests, including crow’s feet wrinkles (105.59%), skin density (104.64%), vertical pore area (111.76%), facial lifting (107.39%), and skin brightness (102.10%). The product has also passed the sensitive skin irritation test, making it suitable for delicate skin.

    A unique feature of this mist is its dual formulation of cream and ampoule, delivered in a fine mist spray. It is gently applied to the skin, quickly absorbed, and forms a seamless moisture barrier that helps maintain a hydrated skin condition for longer.

    *This information is based on the manufacturer’s official description, and the effects may vary depending on individual skin conditions. If any skin irritation occurs, discontinue use and consult a professional if necessary.

  • Global Tourists Flock to Korea’s Pharmacies for K-Beauty Favorites

    Foreign tourists visiting Korea are expanding their K-beauty shopping habits beyond the familiar “Olive Young, Daiso, and Musinsa” trio to include local pharmacies.

    According to travel platform Creatrip, sales in the new “K-Pharmacy” category have been steadily rising among foreign visitors.

    International customers are showing particular interest in cosmeceutical products such as skin regeneration creams and acne care ointments. Among them, Rejure Cream—often referred to as the “Salmon Injection Cream”—has emerged as the top-selling item.

    Compared to the first week of September, pharmacy category bookings jumped by 44% in the second week. Tourists from Singapore (+121%), Hong Kong (+96%), and Taiwan (+9%) showed sharp increases, while demand from the U.S. market was also recorded, highlighting the growing diversification of global demand.

  • Vegan-Certified POINT Mascara Remover Sells 50,000 Units Nationwide

    The cleansing brand POINT’s “Deep Clean Quick Mascara Remover” became a hit at Daiso, selling out all 50,000 units both online and offline.

    Launched in June, the product quickly gained attention on social media for offering “performance comparable to high-end brands” at a “reasonable price.” Within three weeks, Daiso Mall sold out, and by early September, the entire supply was gone.

    With its smudge-free gel texture and comb-type applicator, it effectively removes even waterproof mascara while being gentle on the eyes. Priced at just 5,000 KRW, it also includes moisturizing and nourishing ingredients for lash care. Certified by the Korea Vegan Certification Institute, the product resonates with the growing trend of value-driven consumption.

    A brand representative said, “By focusing on vegan certification and skin irritation tests, we saw an enthusiastic response, especially among Gen Z consumers,” adding that a second stock was quickly replenished after the initial sell-out.

    This success highlights how affordable pricing and reliable product quality strongly appeal to younger consumers.

  • Cutie Run 2025 Meets Busan: Olive Young Hosts Sanrio-Themed Pop-Up Store

    Olive Young, Korea’s leading health and beauty retailer, has opened its first pop-up store outside the capital region, choosing Busan as its next destination.

    The Sanrio X Olive Young Cutie Run RUN&GLOW pop-up stores will run until September 21 at Lotte Department Store’s Busan main branch and until September 28 at Trendpot by Olive Young Hongdae.

    The pop-up is tied to Cutie Run 2025 Seoul, taking place on September 20, and features a marathon-themed experience zone, limited-edition merchandise, and special promotions tailored for Busan.

    An Olive Young representative said, “We created spaces in various regions where customers can experience our brands and products more deeply, so more people can enjoy differentiated beauty experiences.”

  • Inside Olive Young’s Mega Sale: What Shoppers Really Want in K-Beauty

    CJ Olive Young’s “Olive Young Sale” (Aug. 29–Sept. 4) revealed that ingredient-focused beauty and pack cleansers are emerging as new highlights compared to last year.

    In skincare, the spread of the “slow-aging” trend boosted searches for PDRN (+695%), peptides (+72%), and niacinamide/zinc (each +65%), showing a firm shift toward ingredient-centered routines.

    In the cleansing category, searches for pack cleansers skyrocketed by 1,700%, with brands like Arencia, Ffory, Hanyul, and Whipped leading the charts.

    In sun care, diverse formats such as sun gels, sun serums, and sun ampoules gained traction, with functional products combining UV protection and skincare standing out.

    In makeup, Olive Young’s limited-edition sets performed strongly, while consumer preferences for blush shifted from powder to liquid formulas.Meanwhile, scalp and body care also saw growth in ingredient-driven items such as ampoules, serums, and functional lotions.

    Olive Young stated that it will continue to lead the market by promoting K-beauty and K-wellness trends while discovering new emerging brands.