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Tag: Kfashion

  • “Grandma Vests” Become the New Winter Trend Among MZ Generation

    The “Kimjang vest,” also known as the “grandma vest,” is rising as a major winter fashion trend, becoming a popular item among people in their teens and twenties. With a warm, nostalgic charm blended with retro aesthetics, the item evokes childhood memories and emotional comfort. Its rapid spread aligns with the growing “Halmenial” trend that reinterprets old-fashioned style through a modern emotional lens.

    According to the search platform Black Kiwi, searches for “Kimjang vest” and “grandma vest” surged over the past month, recording 54,500 and 30,790 searches respectively. Notably, users in their teens and twenties accounted for 24.9 percent and those in their thirties 21 percent, highlighting the strong interest among younger generations. Celebrity influence has also played a major role. When BLACKPINK’s Jennie and aespa’s Karina were seen wearing retro floral vests on social media, fan communities responded with explosive enthusiasm.

    Experts say this trend is more than a simple revival of retro fashion. It reflects a societal desire for familiarity and warmth, along with a broader movement to reinterpret old styles with contemporary sentiment. As a result, the Kimjang vest has firmly established itself as a fashion piece that carries a symbolic “warmth of the heart.”

  • Inside KREAM Dosan Flagship: The New Epicenter of Korean Trend Culture

    Limited-edition trading platform KREAM officially opened its first-ever flagship location, “KREAM DOSAN FLAGSHIP STORE,” near Dosan Park in Seoul’s Gangnam District on October 25.

    The store’s concept, titled “YOSAE” (meaning “fortress” and “the present”), reflects KREAM’s vision of creating a safe space for trend-savvy visitors to experience the latest in fashion and lifestyle. Built upon KREAM’s online curation expertise, the store showcases today’s most popular fashion and cultural trends through a highly stylized, community-driven experience.

    Designed as a space where visitors can freely gather, share tastes, and connect through style, the store embodies KREAM’s core identity — “the place to experience the hottest fashion first.”

    The KREAM Dosan Flagship Store features a retail zone that offers a wide range of apparel, accessories, and luxury goods. It also includes a curation zone where thematic exhibitions and pop-up events are held. The sneaker zone displays more than 140 pairs of highly sought-after sneakers available for fitting and purchase.

    Additionally, the store provides a private VIP room designed for an exclusive and personalized shopping experience.

    Beyond fashion, visitors can enjoy lifestyle and dining experiences at Peaches, Chef Oh Joon-tak’s restaurant “tak”, and The Coffee, a minimalist-style café — completing a holistic culture of fashion, food, and lifestyle.

    Following its successful offline expansions in Lotte World Mall, Hongdae, and The Hyundai Seoul, KREAM’s first flagship in Dosan marks a defining step in expressing the brand’s philosophy and creative direction.

  • Lotteria Steps onto the Runway — Showcases Eco-Friendly Uniforms with Monseinu

    Lotte GRS’s burger franchise brand Lotteria made a surprising appearance at the Fashion Code 2026 S/S runway show held at COEX on October 23, unveiling collaborative workwear designed with the eco-friendly designer brand Monseinu.

    The collaboration marks Lotteria’s latest effort to expand its ESG initiatives into the realm of fashion.

    The project highlights the two brands’ shared philosophy of sustainability and social value, expressed through creative fashion design.

    Monseinu, known for using recycled and natural materials, worked with young artists with disabilities to create workwear inspired by Lotteria’s identity and heritage.

    The artists incorporated Lotteria’s iconic logo into designs for PK shirts, hoodies, caps, and graphic T-shirts, reinterpreting nostalgic childhood memories through colorful graphics. The pieces balance functionality suitable for in-store uniforms with emotional and aesthetic touches, resulting in sophisticated, wearable designs.

    Lotte GRS announced plans to release limited-edition eco-friendly goods such as tote bags and tumblers based on the showcased designs.

    The company also plans to replace existing uniforms with eco-friendly materials, and is considering introducing the new collection for special stores inspired by the fashion show lineup.

  • Adidas Launches ‘CAFÉ 3 STRIPES SEOUL’ — A Fusion of Fashion, Lifestyle, and Communit

    Adidas Korea will officially open its new concept space, “CAFÉ 3 STRIPES SEOUL,” in Seongsu-dong, Seoul, on October 25.

    Designed as a community hub that bridges sports, fashion, and lifestyle, the new café is positioned as a cultural hotspot where visitors can share their tastes and experience new trends.

    The building’s exterior draws inspiration from German industrial design, blending concrete, brick, and steel structures to create a balance between classic and modern aesthetics. Inside, the iconic three stripes motif appears throughout, highlighting the brand’s signature identity.

    The café’s menu features around 50 items, including a cake shaped like the Adidas logo and a variety of bakery and beverage selections that reflect Gen Z’s focus on healthy living.

    Developed in collaboration with Dore Creative Crew, the health-conscious menu goes beyond typical café offerings — embodying Adidas’s philosophy of an “active lifestyle.”

    A private fashion show titled “FUN BEYOND RULES CROSSING” will take place in the café’s yard on October 24 at 7 PM, unveiling looks from the FW25 season.

    The event will showcase new products across multiple lines, including Originals, Running, Outdoor, and Sportswear.

    More details can be found on Adidas’s official website and Instagram.

  • Celebrities Drive Fashion Trends with Sold-Out Collaborations

    n today’s fashion industry, collaborations between celebrities and brands have emerged as a key driver of trends. Beyond fleeting fads, these partnerships introduce items infused with the individuality and style of celebrities, sparking consumers’ desire for “aesthetic pursuit” shopping.

    According to a report from fashion platform KREAM, Puma’s H.St. OG sneakers worn by Rosé saw saves surge by 7,618%, while searches for ALO sneakers worn by Kendall Jenner skyrocketed 469% in just one day. These examples underscore how celebrity influence directly impacts consumer purchasing decisions.

    Brands are increasingly going beyond using celebrities as models, expanding into collaboration collections where stars take part in the design process. A standout case is the Puma × Rosé collection, where the global artist was involved from concept to design. By reinterpreting Puma’s sportswear heritage with Rosé’s refined sensibility, the collection drew explosive reactions from Gen Z and millennials.

    In particular, the “Speedcat” sneakers, a modern take on Puma’s signature design, sold out in just 30 minutes, creating a “sold-out legend.” Additional pieces, including the ballet-inspired “Speedcat Ballet,” sporty streetwear, and accessories, further demonstrate that celebrity collaborations have become a powerful trigger for consumption in the fashion industry.

  • BTS V Joins Snow Peak Apparel to Showcase Global K-Fashion Trends

    Premium outdoor brand Snow Peak Apparel has unveiled a new pictorial featuring BTS member V, highlighting the fusion of K-pop and fashion on a global stage.

    The collection, themed “Light Yet Lasting Warmth,” focuses on winter essentials such as lightweight down jackets. V showcases a refined look by pairing the jacket with loose-fit pants and a knit zip-up, effortlessly breaking the boundary between everyday life and outdoor style.

    Through this collaboration, Snow Peak Apparel visually captures its philosophy of “everyday naturalism.” With global artist V at the forefront, the collection transcends ordinary outdoor wear, emerging as a global trend item where K-pop and fashion intersect.

    Meanwhile, following his military discharge, V has been actively engaging with fans while also dedicating himself to his upcoming solo album. His photoshoots and music activities are set to deliver a unique cultural experience that blends Korean fashion with K-pop to fans worldwide.

  • IVE’s Liz and 8seconds Unveil a Fairytale-Inspired FW Collection

    Samsung C&T’s casual brand 8seconds has joined hands with IVE member Liz to launch its Fall/Winter (FW) season collaboration.

    By featuring Liz—a Gen Z fashion icon—as its model, 8seconds aims to boost brand recognition and expand its customer base to women in their 20s and 30s.

    The first unveiled content also presented collaboration pieces with designer MINJUKIM, a global fashion creator celebrated for winning the H&M Design Award, finishing as runner-up in the LVMH Young Designer Prize, and winning Netflix’s Next in Fashion.

    Inspired by a rose garden, the collection fuses fairytale romance with casual sensibilities. It incorporates cross-stitch, wave pleats, and sheer fabrics to create a unique mood. Key pieces include cropped jackets, balloon skirts, floral tulle dresses, graphic T-shirts, embroidered cardigans, and ruffle shirts.

    8seconds shared its anticipation, stating, “Liz’s mysterious charm combined with MINJUKIM’s distinctive sensibility will create a new synergy this season.”

  • Seoul Fashion Festa 2025: Trendy Designers and Local Brands Unite at DDP

    The Seoul Metropolitan Government announced on September 9 that the “2025 Seoul Fashion Festa” will be held from September 19 to 21 at Dongdaemun Design Plaza (DDP) Design Street and the Miraero area.

    This is the first B2C (business-to-consumer) fashion festival where Dongdaemun-based merchants and designer brands will meet directly with the public. It is designed not just as a sales event, but as a platform to support brand growth.

    A total of 100 brands will participate, including 50 wholesale merchant brands discovered and supported by the Seoul Fashion Hub, and 50 designer brands supported by Seoul Fashion Hub and Hi Seoul Showroom. Visitors can explore everything from affordably priced domestically made fashion items to the latest trendy pieces from emerging designers.

    The festival will also feature promotions such as roulette events and time-limited sales, along with experiential content like instant four-cut photo booths and personal color analysis.