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Korean eyewear brand Sleeksteel has signed an MOU with Baraka Group, marking its entry into the Egyptian market.
Baraka Group started in 1979 as a wholesale eyewear business and has since expanded into fashion retail and e-commerce, distributing eyewear brands across the Middle East and Africa.
Sleeksteel is a premium eyewear brand with a 100% domestic production system and has experience in outsourcing production for brands such as Ray-Ban and Gentle Monster.
Ahmed Ragab, Chairman of Baraka Group, stated, “Sleeksteel is a brand that combines design, functionality, price competitiveness, and its own production infrastructure, and we plan to actively support its store openings, OEM/ODM cooperation, and trade expansion.”
The CEO of Sleeksteel commented, “This agreement will serve as an opportunity for Korean products to gain recognition in the global market,” and projected exports of around 200 billion KRW over the long term.
Additionally, Sleeksteel plans to launch a premium eyewear manufacturing service called GEMS (Global Eyewear Manufacturing Service) in the second half of 2026. This platform will support reasonable pricing and small orders for domestic and international brands, aiming to produce higher-quality products than those made in China. The goal is to shift eyewear production demand from China back to Korea.
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