Tag: Korean skincare

  • Korea’s Health Ministry Warns Against Misleading Ads for Whitening & Anti-Wrinkle Cosmetics

    South Korea’s Ministry of Food and Drug Safety (MFDS) has issued a warning about the growing number of false and exaggerated advertisements for whitening and anti-wrinkle functional cosmetics.

    As public interest in anti-aging and skincare continues to rise, some companies have begun using misleading claims such as “cell regeneration,” “anti-aging treatment,” and “anti-inflammatory effects” — phrases that suggest medical-level efficacy — to attract consumers.

    Whitening functional cosmetics are designed to brighten the skin by suppressing melanin production or reducing existing pigmentation, typically using ingredients such as niacinamide and arbutin.
    Meanwhile, anti-wrinkle functional cosmetics contain adenosine and retinol, which help boost collagen production and improve skin elasticity.

    The MFDS advised consumers to immediately stop using any product if they experience redness, swelling, or itching, and to consult a dermatologist. Consumers are also urged to choose a suitable product type (cream, lotion, mask, etc.) for their skin and to strictly follow the usage instructions on the label to prevent side effects.

    Officials also cautioned that injecting cosmetics into the skin using microneedles or similar devices is unsafe, urging users to check for the official “functional cosmetics” mark or statement on the product packaging before purchase.

  • The ₩3,900 Beauty Boom: Low-Cost Cosmetics Rise Again

    As the economy slows, “ultra-low-cost cosmetics” are making a comeback, creating a sensation across Korea. Major retailers and fashion platforms are launching affordable beauty lines, capturing the attention and wallets of consumers.

    Musinsa’s new skincare line under its “Musinsa Standard Beauty” brand has sold out shortly after release. According to the retail industry, the line — launched on August 30 — includes eight basic items such as cleansing foam, toner, and serum. Each product is priced between ₩3,900 and ₩5,900, meaning that even purchasing the entire line costs less than ₩20,000. Developed in collaboration with ODM specialist Cosmax, the products have earned credibility for quality, as Cosmax has produced for numerous global beauty brands.

    In April, E-Mart also teamed up with LG Household & Health Care to launch a “₩4,950 flat-price” beauty line — even cheaper than Daiso, long known for its budget cosmetics.

    An industry insider commented, “From fashion platforms to convenience stores and major distributors, more companies are joining the ultra-low-price competition, reshaping the entire beauty market’s pricing structure. As practical spending trends continue, the popularity of low-cost cosmetics will likely remain strong.”

  • Real Barrier Unveils Limited Pogon Village Collaboration

    Real Barrier has released three limited-edition products in collaboration with Pogon Village.

    The packaging follows the “Happy Barrier Day!” concept, featuring the characters Ddakjwi and Fairy Mouse celebrating the brand’s 10th anniversary, enhancing its collectible appeal. The lineup includes: △ Extreme Cream Original △ Extreme Cream Light △ Cera Hydrating Barrier Sun Cream. The flagship Extreme Cream Original is a certified functional product for skin barrier recovery and a bestseller with over 2.5 million units sold. The Light version offers lightweight, refreshing hydration, while the sun cream provides 12-hour UV protection and moisture retention.

    It will also be available as an Olive Young exclusive set, with buyers receiving Pogon Village-themed gifts such as a keyring, scrunchie, and sticker.

    This partnership highlights the brand’s expertise while adding a fun touch through characters beloved by the MZ generation.