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Tag: KoreanTrend

  • Resale Prices Skyrocket to 10x Retail: Fans Clamor for Permanent Production

    Released on the 26th of last month, Orion’s limited-edition “Moist Yellow Cheese Chip” has become an instant hit, causing a massive shortage across the market.

    As the seasonal production run concluded, the product—originally priced at 4,480 KRW—is being resold on secondhand platforms for 15,000 to 20,000 KRW. Some e-commerce listings have even reached 45,000 KRW, a staggering ten times the retail price.

    According to Orion, all limited quantities have already been distributed to retailers, and there are currently no plans for additional production. The snack gained massive traction through word-of-mouth on social media. Upon hearing of its discontinuation, disappointed consumers began flooding the company with restock requests—over 240 in just the last ten days. Meanwhile, YouTube is filled with creative “hacks,” such as freezing the chips or air-frying them, further fueling the frenzy.

    An Orion official stated, “While we are closely monitoring consumer sentiment, nothing has been confirmed regarding a relaunch. We will review the possibility by taking various market conditions into account.”

     

    [ONLINE-KOREA: Letter from Korea]

    Maybe it’s because I haven’t been moving much due to the winter cold, but I felt like I was gaining weight just by eating regular meals, so I haven’t touched any snacks lately. Because of that, I had no idea there was such a hyped product out there!😮

    I understand if YouTubers or those who are dying to try it feel they have to, but personally, I don’t feel like paying more than ten times the original price for something that will eventually be restocked anyway.😜💦What do you think❓

    I’m not sure when it will be, but once it is back in stock and easily available at the regular price, I’d love to try it myself—and it would be great if I could send some to those who seek our services so you can enjoy the taste as well😃✨

  • “Grandma Vests” Become the New Winter Trend Among MZ Generation

    The “Kimjang vest,” also known as the “grandma vest,” is rising as a major winter fashion trend, becoming a popular item among people in their teens and twenties. With a warm, nostalgic charm blended with retro aesthetics, the item evokes childhood memories and emotional comfort. Its rapid spread aligns with the growing “Halmenial” trend that reinterprets old-fashioned style through a modern emotional lens.

    According to the search platform Black Kiwi, searches for “Kimjang vest” and “grandma vest” surged over the past month, recording 54,500 and 30,790 searches respectively. Notably, users in their teens and twenties accounted for 24.9 percent and those in their thirties 21 percent, highlighting the strong interest among younger generations. Celebrity influence has also played a major role. When BLACKPINK’s Jennie and aespa’s Karina were seen wearing retro floral vests on social media, fan communities responded with explosive enthusiasm.

    Experts say this trend is more than a simple revival of retro fashion. It reflects a societal desire for familiarity and warmth, along with a broader movement to reinterpret old styles with contemporary sentiment. As a result, the Kimjang vest has firmly established itself as a fashion piece that carries a symbolic “warmth of the heart.”