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Tag: Myeongdong

  • CHICOR Opens New Hongdae Store Following Myeongdong Launch

    CHICOR will open its Hongdae store on the 11th in Donggyo-dong, Mapo-gu, Seoul, with a floor area of approximately 495㎡.

    Earlier on the 5th, the brand also opened a new 330㎡ store in Myeongdong, further expanding its footprint in major commercial districts.

    Both stores showcase one of the largest lineups in Korea, featuring around 230 beauty brands. The selection includes popular names such as TIRTIR, JUNGSAEMMOOL, and d’Alba, alongside rising brands like dasique, ARENCIEL, and isoi, allowing customers to experience a full spectrum of K-beauty trends. The Myeongdong store, known for its high volume of foreign visitors, highlights CHICOR’s strengths with a “Lip & Cheek Bar” and dedicated zones for skincare, perfume, and hair-body categories.

    The first floor of the Myeongdong store features a “Lip & Cheek Bar” offering over 20 lip and cheek products, presenting an interactive way to explore the latest makeup trends. The second floor includes skincare, perfume, and hair-body zones designed to accommodate the preferences of international shoppers.

    The Hongdae store presents a “K-Perfume Station” on the first floor with over 20 Korean fragrance brands, reflecting the rapid growth of the perfume market. The store layout continues with a makeup and tools zone on the second floor and a skincare-focused third floor.

    Both branches offer 1:1 K-makeup services and CHICOR’s “Beauty Lab,” where AI scalp diagnostics are available. To celebrate the grand openings, special gifts and promotional discounts will be offered based on purchase amounts.

  • 7-Eleven Unveils ‘New Wave Plus’ Store in Myeongdong, Combining K-Pop & K-Food

    7-Eleven has unveiled its upgraded store concept, ‘New Wave Plus,’ in Myeongdong, Seoul, as part of its next-generation franchise model.

    ‘New Wave Plus’ is a new concept store that enhances the experience of K-food and offers a blend of Korean cultural and fun experiences. Myeongdong, a famous tourist hotspot, has been selected as the first location for this concept.

    The Myeongdong store has strengthened the original ‘New Wave’ model by incorporating immersive sensory experiences. The store spans about 110 pyeong (363.63㎡) near exit 8 of Myeongdong Station and features food stations, fashion & beauty, K-Ramen zones, and new participatory content such as a global K-POP fandom zone and K-event zone.

    A pop-up zone selling K-pop idol goods occupies over 10% of the total store space. Additionally, a “Nuguri Ramen Shop” corner created in partnership with Nongshim features instant ramen-making stations decorated with Nuguri character models. Considering the high proportion of foreign tourists (over 70%), the store also includes a space for selling various souvenirs.

    Furthermore, 7-Eleven plans to open the ‘New Wave Myeongdong Daero’ and ‘New Wave Daejeon Lotte’ stores by the end of the month and is planning further openings in non-capital regions later this year.