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Tag: Nongshim

  • Nongshim’s Shin Ramyun Campaign with aespa Sets New Viewership Record

    Nongshim’s advertisement featuring Shin Ramyun global ambassador aespa is recording remarkable view counts across social media platforms.

    According to Nongshim, the ad has surpassed 130 million cumulative views on YouTube, achieving the milestone just one month after its release—the highest performance in the history of Shin Ramyun advertising.

    The campaign has drawn attention for breaking away from conventional ramen advertising formats and adopting a music-video-style approach that maximizes aespa’s appeal. The background track is a remake by aespa of “Spice Up Your Life,” originally released in 1997 by the iconic British pop group Spice Girls.

    The ad also sparked buzz with the “Shin Ramyun Dance,” a playful choreography that cleverly incorporates actions such as opening the ramen package and pouring in water. The YouTube comment section features more than 1,000 posts, with viewers praising the “addictive melody and choreography,” the “fresh music-video-style structure,” the “album-level production quality,” and calling it “a revolutionary example of ramen advertising.”

    Alongside the campaign, Nongshim has been rolling out the “Shin Ramyun aespa Special Package” since November in Korea, Australia, and other markets. Multi-packs feature group images of aespa, while individual packs showcase member-specific designs. Each package includes a photo card containing the members’ pictures and handwritten messages.

    A Nongshim official said the 100-million-view milestone demonstrates that Shin Ramyun has established itself as a cultural icon beyond food in the global market, adding that the company will continue working with aespa to further strengthen Shin Ramyun’s image as a leading K-food brand worldwide.

  • Nongshim Partners with aespa for Global Shin Ramyeon Campaign

    Nongshim has appointed aespa as the first global ambassador for Shin Ramyeon.
    With this collaboration with a leading global K-pop group, the company aims to promote its global slogan “Spicy Happiness In Noodles” worldwide.

    Nongshim explained that aespa’s image, known for transmitting energy through music, aligns perfectly with the Shin Ramyeon brand values. They also pointed out that aespa has naturally referenced Nongshim products since 2021, which positively influenced the decision.

    The first global Shin Ramyeon advertisement was produced in a music video style, breaking away from the usual format.
    The ad visualizes the unique spicy joy of Shin Ramyeon through aespa’s performance and vocals, showing consumers around the world enjoying the noodles with happiness. The ad’s ‘Shin Ramyeon dance’ adds fun by reinterpreting actions such as opening the ramen package, pouring water, and preparing chopsticks as part of the choreography.

    This advertisement will be digitally distributed mainly in key export markets such as the United States, China, Japan, Europe, and Southeast Asia.