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Tag: Nongshim

  • Nongshim’s Shin Ramyun Becomes a K-Food Icon on ABC’s “Jimmy Kimmel Live!”

    Nongshim’s flagship product, Shin Ramyun, was featured on the popular ABC late-night talk show “Jimmy Kimmel Live!” on January 26, 2026, garnering significant attention across the United States.

    During the broadcast, regular cast member Guillermo Rodriguez appeared in a humorous comedy skit where he was depicted relieving daily fatigue with the “deliciously spicy taste” of Shin Ramyun. By naturally integrating the product into the narrative rather than using a traditional advertisement, the segment resonated with local viewers and highlighted the brand’s growing familiarity in the American market.

    Immediately following the broadcast, enthusiastic comments from local fans began flooding social media platforms like YouTube and TikTok. Many viewers expressed a sudden craving for the spicy noodles, while others specifically mentioned their interest in “Shin Ramyun Toomba”, a creamy fusion recipe that has recently become a viral sensation. This reaction underscores the product’s evolution from a niche ethnic food to a mainstream comfort meal enjoyed by a diverse audience of all ages.

    Industry experts view this prime-time exposure as a symbolic milestone, indicating that Shin Ramyun has deeply penetrated American pop culture. This success is the culmination of Nongshim’s aggressive local marketing efforts, which have included digital collaborations with the animated film K-Pop Demon Hunters, high-impact outdoor advertisements in New York’s Times Square, and various localized offline campaigns.

    A representative from Nongshim emphasized that Shin Ramyun has evolved to become a definitive icon of K-food in the United States. The company plans to further solidify its brand presence through various global content collaborations and specialized product launches in the future.

    [ONLINE-KOREA: A Letter from Korea]

    What do you use to eat your ramyun?

    Perhaps it’s because I’m Korean, but I don’t feel quite right unless I’m using chopsticks. Specifically, metal ones.✨

    Some say Korean metal chopsticks are heavier and flatter than those from other cultures, making them a bit difficult to handle. However, having used them since childhood, they feel the most natural to me. Only with these metal chopsticks do I truly feel like I’m enjoying a proper bowl of ramyun😓

    Lately, since my current set has grown old, I’ve been looking to buy a new pair. Rather than a mass-produced set from a supermarket, I’m searching for something crafted by an artisan🥢

    Don’t you think that eating with a pair of artisan-made chopsticks could turn even simple instant ramyun into an extraordinary meal?Once I find the perfect set that meets my standards, I’ll be the first to share it with you😁

    Experience the depth of Korean food culture, starting from your fingertips.🍜

  • Nongshim’s Shin Ramyun Campaign with aespa Sets New Viewership Record

    Nongshim’s advertisement featuring Shin Ramyun global ambassador aespa is recording remarkable view counts across social media platforms.

    According to Nongshim, the ad has surpassed 130 million cumulative views on YouTube, achieving the milestone just one month after its release—the highest performance in the history of Shin Ramyun advertising.

    The campaign has drawn attention for breaking away from conventional ramen advertising formats and adopting a music-video-style approach that maximizes aespa’s appeal. The background track is a remake by aespa of “Spice Up Your Life,” originally released in 1997 by the iconic British pop group Spice Girls.

    The ad also sparked buzz with the “Shin Ramyun Dance,” a playful choreography that cleverly incorporates actions such as opening the ramen package and pouring in water. The YouTube comment section features more than 1,000 posts, with viewers praising the “addictive melody and choreography,” the “fresh music-video-style structure,” the “album-level production quality,” and calling it “a revolutionary example of ramen advertising.”

    Alongside the campaign, Nongshim has been rolling out the “Shin Ramyun aespa Special Package” since November in Korea, Australia, and other markets. Multi-packs feature group images of aespa, while individual packs showcase member-specific designs. Each package includes a photo card containing the members’ pictures and handwritten messages.

    A Nongshim official said the 100-million-view milestone demonstrates that Shin Ramyun has established itself as a cultural icon beyond food in the global market, adding that the company will continue working with aespa to further strengthen Shin Ramyun’s image as a leading K-food brand worldwide.

  • Nongshim Partners with aespa for Global Shin Ramyeon Campaign

    Nongshim has appointed aespa as the first global ambassador for Shin Ramyeon.
    With this collaboration with a leading global K-pop group, the company aims to promote its global slogan “Spicy Happiness In Noodles” worldwide.

    Nongshim explained that aespa’s image, known for transmitting energy through music, aligns perfectly with the Shin Ramyeon brand values. They also pointed out that aespa has naturally referenced Nongshim products since 2021, which positively influenced the decision.

    The first global Shin Ramyeon advertisement was produced in a music video style, breaking away from the usual format.
    The ad visualizes the unique spicy joy of Shin Ramyeon through aespa’s performance and vocals, showing consumers around the world enjoying the noodles with happiness. The ad’s ‘Shin Ramyeon dance’ adds fun by reinterpreting actions such as opening the ramen package, pouring water, and preparing chopsticks as part of the choreography.

    This advertisement will be digitally distributed mainly in key export markets such as the United States, China, Japan, Europe, and Southeast Asia.