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Tag: Olive Young

  • HEBA Lounge: Olive Young’s New Pop-up Blends Wellness and Beauty

    CJ Olive Young opened a personal-care pop-up store “HEBA Lounge” at Trendpot by Olive Young in Hongdae on the 10th, running through October 26.

    The pop-up embraces Gen Z’s self-care trend by redefining showering — not merely as hygiene, but as part of one’s daily beauty ritual, introducing the concepts of “Daily Shower” and “Special Shower.”

    Inspired by trending social media keywords like Skinification and GlassHair, the event highlights the growing interest in hair and body care routines.

    Participating brands include Labo H, Pino, Illiyoon, and Nutserin, offering around 40 products from Olive Young’s leading personal-care lines. Visitors can experience customized care programs targeting concerns such as hairline coverage, damaged hair, body firmness, and skin balance.

    Divided into four experiential zones, the pop-up begins with a brief checklist at reception, after which attendees receive tailored beauty recommendations.

    Interactive programs such as the “Hairline Filling Experience” and “Damaged Hair Ribbon Tunnel” allow visitors to test flagship products firsthand.

  • Real Barrier Unveils Limited Pogon Village Collaboration

    Real Barrier has released three limited-edition products in collaboration with Pogon Village.

    The packaging follows the “Happy Barrier Day!” concept, featuring the characters Ddakjwi and Fairy Mouse celebrating the brand’s 10th anniversary, enhancing its collectible appeal. The lineup includes: △ Extreme Cream Original △ Extreme Cream Light △ Cera Hydrating Barrier Sun Cream. The flagship Extreme Cream Original is a certified functional product for skin barrier recovery and a bestseller with over 2.5 million units sold. The Light version offers lightweight, refreshing hydration, while the sun cream provides 12-hour UV protection and moisture retention.

    It will also be available as an Olive Young exclusive set, with buyers receiving Pogon Village-themed gifts such as a keyring, scrunchie, and sticker.

    This partnership highlights the brand’s expertise while adding a fun touch through characters beloved by the MZ generation.