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Tag: OliveYoung

  • [Korean News] Amorepacific’s Primera Debuts New Toning Serum Targeting Blemishes and Skin Radiance

    Primera, a specialized skincare brand under Amorepacific, is introducing its new “PDRN-Nia 10 Toning Glow Serum” and “PDRN-Nia 10 Serum Mega Shot Gel Mask.”

    This innovative line combines ultra-low molecular weight PDRN with a high 10% concentration of Niacinamide. The formula is specifically engineered to address skin blemishes and deliver a “water-glow” effect, providing a significant radiance boost to dull complexions.

    The new serum offers a 24% increase in toning and radiance synergy compared to the application of PDRN alone.

    It features ultra-low molecular PDRN—1,400 times smaller than a pore—ensuring deep absorption and a plumping effect.

    Simultaneously, the 10% Niacinamide works to clear skin traces and refine the overall skin tone. Complementing the serum, the gel mask is formulated by solidifying an entire bottle of serum into a single sheet, offering an intensive treatment for immediate brightening results.

    The “PDRN-Nia 10” line will make its official debut on January 12 through Naver’s “New Product Week.” Following the initial launch, the products will be made available sequentially through Amore Mall, OliveYoung, and other major online and offline retail channels.

  • Cutie Run 2025 Meets Busan: Olive Young Hosts Sanrio-Themed Pop-Up Store

    Olive Young, Korea’s leading health and beauty retailer, has opened its first pop-up store outside the capital region, choosing Busan as its next destination.

    The Sanrio X Olive Young Cutie Run RUN&GLOW pop-up stores will run until September 21 at Lotte Department Store’s Busan main branch and until September 28 at Trendpot by Olive Young Hongdae.

    The pop-up is tied to Cutie Run 2025 Seoul, taking place on September 20, and features a marathon-themed experience zone, limited-edition merchandise, and special promotions tailored for Busan.

    An Olive Young representative said, “We created spaces in various regions where customers can experience our brands and products more deeply, so more people can enjoy differentiated beauty experiences.”

  • Inside Olive Young’s Mega Sale: What Shoppers Really Want in K-Beauty

    CJ Olive Young’s “Olive Young Sale” (Aug. 29–Sept. 4) revealed that ingredient-focused beauty and pack cleansers are emerging as new highlights compared to last year.

    In skincare, the spread of the “slow-aging” trend boosted searches for PDRN (+695%), peptides (+72%), and niacinamide/zinc (each +65%), showing a firm shift toward ingredient-centered routines.

    In the cleansing category, searches for pack cleansers skyrocketed by 1,700%, with brands like Arencia, Ffory, Hanyul, and Whipped leading the charts.

    In sun care, diverse formats such as sun gels, sun serums, and sun ampoules gained traction, with functional products combining UV protection and skincare standing out.

    In makeup, Olive Young’s limited-edition sets performed strongly, while consumer preferences for blush shifted from powder to liquid formulas.Meanwhile, scalp and body care also saw growth in ingredient-driven items such as ampoules, serums, and functional lotions.

    Olive Young stated that it will continue to lead the market by promoting K-beauty and K-wellness trends while discovering new emerging brands.