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Tag: PopUpStore

  • 7-Eleven Unveils ‘New Wave Plus’ Store in Myeongdong, Combining K-Pop & K-Food

    7-Eleven has unveiled its upgraded store concept, ‘New Wave Plus,’ in Myeongdong, Seoul, as part of its next-generation franchise model.

    ‘New Wave Plus’ is a new concept store that enhances the experience of K-food and offers a blend of Korean cultural and fun experiences. Myeongdong, a famous tourist hotspot, has been selected as the first location for this concept.

    The Myeongdong store has strengthened the original ‘New Wave’ model by incorporating immersive sensory experiences. The store spans about 110 pyeong (363.63㎡) near exit 8 of Myeongdong Station and features food stations, fashion & beauty, K-Ramen zones, and new participatory content such as a global K-POP fandom zone and K-event zone.

    A pop-up zone selling K-pop idol goods occupies over 10% of the total store space. Additionally, a “Nuguri Ramen Shop” corner created in partnership with Nongshim features instant ramen-making stations decorated with Nuguri character models. Considering the high proportion of foreign tourists (over 70%), the store also includes a space for selling various souvenirs.

    Furthermore, 7-Eleven plans to open the ‘New Wave Myeongdong Daero’ and ‘New Wave Daejeon Lotte’ stores by the end of the month and is planning further openings in non-capital regions later this year.

  • YUQI Celebrates Her 1st Single ‘Motivation’ with Seoul Pop-Up Event

    YUQI from (G)I-DLE is celebrating the release of her first single with a special pop-up event.

    The YUQI 1st Single [Motivation] POP-UP will be held from September 19 to 28 at Samhwa Building in Seongsu, Seoul, designed as a fairy-tale space featuring YUQI’s official character GIGI.

    Fans can explore a wide range of merchandise inspired by the single Motivation — including postcards, photo cards, image pickets, and photo frame keyrings — along with GIGI-themed dolls, keychains, and bag accessories. A special photo zone will also be available for visitors.

    The pop-up will expand globally for international fans, opening in major cities such as Guangzhou, Shanghai, Beijing, and Nanjing from September 19, followed by Hong Kong on September 22 and Taipei on September 25.