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Tag: Samsung C&T

  • [Korean News] From Daily to Office Wear: Why the ‘Quarter Zip-up’ is Dominating 2026 Fashion

    Samsung C&T Fashion Group has officially identified the “Quarter Zip-up” as the leading fashion trend for 2026.

    This style, characterized by a zipper extending approximately one-fourth of the way down a knit or sweatshirt, has seen a dramatic rise in consumer interest.

    According to data from the Samsung Fashion Research Institute and Naver Data Lab, search volumes for zip-up products began a sharp upward trajectory in late 2025, solidifying its position as a key fashion focal point.

    The trend’s explosive growth is most evident on the online platform SSF Shop, where searches for “Quarter Zip-up” skyrocketed by 2,950% year-on-year this past December.

    This movement is mirrored globally, with the style gaining significant traction through international luxury brand collections and celebrity short-form content. The item’s primary appeal lies in its exceptional versatility, as it transitions seamlessly from casual daily wear to professional office attire, meeting the needs of modern consumers looking for both comfort and style.

    In response to this demand, Samsung C&T is positioning zip-up items as the center of its 2026 collections across major brands, including 8seconds, Beanpole, and GLXY. A company representative noted that the sustained interest in both domestic and international markets confirms the Quarter Zip-up’s status as a must-have item for differentiated styling.

    As the year progresses, this trend is expected to remain a dominant force in the global fashion landscape.

  • From Office to Street: Why Brown Is the Most Versatile Color This Season

    Samsung C&T’s fashion division has named brown as the defining color of this fall and winter season.

    With global color authority Pantone selecting “Mocha Mousse” — a warm, refined brown — as one of the colors of the year, the shade aligns perfectly with the ongoing “Quiet Luxury” trend, where understated elegance takes center stage.

    Brown has emerged as a versatile tone suitable for everything from office wear to casual looks. It pairs beautifully with materials like wool, cashmere, leather, suede, and corduroy. Once limited to sweaters and knitwear, brown is now expanding into skirts, trousers, and outerwear as a key color for full looks. Combining brown with beige, gray, greige, or even blue and red creates a sophisticated contrast that elevates any outfit.

    Women’s brand KUHO increased its brown-toned lineup by over 30% this season, offering brown set-up suits, tonal layering styles, and luxurious cashmere coats. Likewise, Beanpole Ladies boosted its brown selections by over 20%, matching suede jumpers and corduroy jackets with blue or red sweaters for a classic yet lively aesthetic.

    The Samsung Fashion Research Institute noted, “Brown’s timeless appeal will continue into next year,” adding that tonal brown styling and brown accented with bold color highlights will define this season’s trend direction.