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Tag: WinterStyle

  • “Grandma Vests” Become the New Winter Trend Among MZ Generation

    The “Kimjang vest,” also known as the “grandma vest,” is rising as a major winter fashion trend, becoming a popular item among people in their teens and twenties. With a warm, nostalgic charm blended with retro aesthetics, the item evokes childhood memories and emotional comfort. Its rapid spread aligns with the growing “Halmenial” trend that reinterprets old-fashioned style through a modern emotional lens.

    According to the search platform Black Kiwi, searches for “Kimjang vest” and “grandma vest” surged over the past month, recording 54,500 and 30,790 searches respectively. Notably, users in their teens and twenties accounted for 24.9 percent and those in their thirties 21 percent, highlighting the strong interest among younger generations. Celebrity influence has also played a major role. When BLACKPINK’s Jennie and aespa’s Karina were seen wearing retro floral vests on social media, fan communities responded with explosive enthusiasm.

    Experts say this trend is more than a simple revival of retro fashion. It reflects a societal desire for familiarity and warmth, along with a broader movement to reinterpret old styles with contemporary sentiment. As a result, the Kimjang vest has firmly established itself as a fashion piece that carries a symbolic “warmth of the heart.”

  • BTS V Joins Snow Peak Apparel to Showcase Global K-Fashion Trends

    Premium outdoor brand Snow Peak Apparel has unveiled a new pictorial featuring BTS member V, highlighting the fusion of K-pop and fashion on a global stage.

    The collection, themed “Light Yet Lasting Warmth,” focuses on winter essentials such as lightweight down jackets. V showcases a refined look by pairing the jacket with loose-fit pants and a knit zip-up, effortlessly breaking the boundary between everyday life and outdoor style.

    Through this collaboration, Snow Peak Apparel visually captures its philosophy of “everyday naturalism.” With global artist V at the forefront, the collection transcends ordinary outdoor wear, emerging as a global trend item where K-pop and fashion intersect.

    Meanwhile, following his military discharge, V has been actively engaging with fans while also dedicating himself to his upcoming solo album. His photoshoots and music activities are set to deliver a unique cultural experience that blends Korean fashion with K-pop to fans worldwide.