Inside Olive Young’s Mega Sale: What Shoppers Really Want in K-Beauty

CJ Olive Young’s “Olive Young Sale” (Aug. 29–Sept. 4) revealed that ingredient-focused beauty and pack cleansers are emerging as new highlights compared to last year.

In skincare, the spread of the “slow-aging” trend boosted searches for PDRN (+695%), peptides (+72%), and niacinamide/zinc (each +65%), showing a firm shift toward ingredient-centered routines.

In the cleansing category, searches for pack cleansers skyrocketed by 1,700%, with brands like Arencia, Ffory, Hanyul, and Whipped leading the charts.

In sun care, diverse formats such as sun gels, sun serums, and sun ampoules gained traction, with functional products combining UV protection and skincare standing out.

In makeup, Olive Young’s limited-edition sets performed strongly, while consumer preferences for blush shifted from powder to liquid formulas.Meanwhile, scalp and body care also saw growth in ingredient-driven items such as ampoules, serums, and functional lotions.

Olive Young stated that it will continue to lead the market by promoting K-beauty and K-wellness trends while discovering new emerging brands.