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  • Tiny and Cute Bottles: Korean Traditional Liquor Makers Join the Miniature Trend

    Korea’s traditional liquor industry is actively launching miniature products. Small-sized bottles not only allow consumers to experience premium liquors at reasonable prices but also serve as valuable gifts and collectibles. Distilled liquor miniatures, in particular, have lower risks of spoilage and are increasingly popular as overseas gifts, driving steady market growth.

    In this trend, Jeju Citrus introduced a new 100㎖ miniature version of its mandarin-distilled liquor Shillye Myeongju. Just like the original 750㎖ bottle, it is distilled from fermented Jeju mandarins and aged in oak barrels, with the packaging refreshed in a triangular design. Shillye Myeongju is crafted from mandarins harvested by about 140 farms in Shillye Village, Seogwipo, offering subtle smoky, citrus, and vanilla notes with a smooth finish from one year of aging.

    Breweries expect miniature products to make traditional liquors more approachable while enhancing brand promotion. Shillye Myeongju also won a Gold Medal at Belgium’s Monde Selection last year, earning international recognition for its quality. The release of this miniature version is expected to help showcase the appeal of Korean distilled spirits worldwide.

  • Incheon Airport Tightens Patrol After SNS Threat to Bomb Shilla Duty Free

    A threatening post claiming that Shilla Duty Free would be bombed was uploaded on social media, prompting Incheon Airport authorities to take emergency action.

    According to Incheon International Airport Corporation and the Airport Police, at 3:22 p.m. on the 2nd, Shilla Duty Free discovered the post and reported it. Security teams immediately searched the duty-free zones at Terminals 1 and 2 but found nothing unusual.

    The threat reportedly mentioned not only Shilla Duty Free but also included a bomb threat against Everland.

    Shilla Duty Free stated, “Upon confirming the threat post, we immediately reported it to the police.” With similar online threats occurring recently, Incheon Airport and the police announced they will continue strengthened patrols and security measures as a precaution.